Things inherently change over time and one of the biggest shifts we’ve seen recently is how creative content is fantastic and has its place, though when writing website copy, blogs and other material the fluffy language just isn’t working today for a variety of reasons.

First and foremost, when spending money now on content creation you’re focused on writing cool stuff to tap into a direct audience with the goal of converting them in some way, though how are you attracting those visitors? If it’s based on paid promotions versus organic methods you’re missing out.

Secondly, and tying back to the above, does your content jive with AI models and is it SEO-friendly based on keywords being targeted? Are there potential legal issues we have to run by attorneys? These are the types of questions that need to be asked and having clarity around everything is essential.

Lastly, you gotta prioritize everything ranging from marketing/sales goals to identifying potential weaknesses/threats to your business (classic SWOT analysis) if you want to put your best foot forward. And if you need help doing that we got you covered.