With our team being born and raised in Los Angeles and seeing the city change over time this blog is focused on LA though the core principles apply to any city in the world, and it all comes down to identifying the top solutions and what truly makes them special regardless of their physical location.
Looking back to the old days when Facebook, Twitter, YouTube started and Instagram + others followed, what made social media agencies special was the ability to understand conversations and truly interact with social media users as humans to have mutually beneficial relationships based on common interests. And that’s what social networks were all about before being skewed.
As a perfect example of that, there’s a reason why Instagram took off and Facebook (now Meta) decided to buy the platform for $1B with no revenue then rolled out ads and other stuff later. Essentially, banking on the users and their interactions which has proven valuable up until this day.
Fast forward to today, the times have changed and we’ve noticed a clear shift in the social media world in LA and across the world where the old school, fluffy concepts and mood boards agencies would create that could potentially do XYZ just aren’t working and the top social media agencies see that, and are therefore taking a more analytical approach.
Essentially, having the ability to cut through the white noise (many times internal clutter) to identify what’s working best then accelerate that to the moon. There’s a time to focus on art/creativity/design and another time when the data tells the true story as to where you should be headed in the future – and having a social media agency that not only sees what’s around the next turn but also the light at the end of the tunnel is worth its weight in gold/revenue.
The top social media agencies in LA or anywhere else in the world now are those that have a grasp on the innovations taking place, especially the fusion of social media and AI, and can use that knowledge to create the best marketing campaigns.
The main point: The social media world is changing rapidly and if you’re operating with blinders you’re missing out. And if you need help, let’s link up.