Archives for July 2024

We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding some of the biggest companies in the world along with developing tech and performing ongoing research that has changed the game in many ways, and we wanted to highlight the importance of understanding human behaviors on social media in this post.

Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market with no real clarity into what’s actually happening behind the scenes and why, and it’s up to us to figure out what’s changing along the way.

This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just don’t get it, and ultimately the proof is in the pudding: Analytics. What’s actually working and not working?

After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we have seen everything you can imagine, and this post is aimed at cutting through the white noise (aka BS).

Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some of the ways hotels can cut through the white noise, avoid wasting money on useless marketing campaigns, and ultimately focus their energy on what works best based on our data/experience.

The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using SEO along with a wide variety of other factors that lead to winning in the end, but you have to do things right and implement everything in an eloquent, classy way to come out on top in the end.