As a social media agency and consulting firm that launched nearly 20 years ago and has guided guided top companies throughout the world in a variety of areas (restaurants, financial, legal, etc.) ever since, we thought it would be helpful to share insights around social media marketing for restaurants in LA now and how things are changing based on what we’re seeing.

First and foremost, as we have covered in previous posts, the most successful social media marketing campaigns in the food/restaurant industry have always tapped into the core interests/behaviors of who you’re trying to reach that ultimately produce returns. On the other hand, many restaurant operators are blind and don’t see what’s around the next turn, and that’s a recipe for failure.

Think about it this way: Whatever adventure you go on during your life and time on this planet (or maybe others) is based on your experiences, and those experiences give you indicators of what’s right and what’s wrong. Then, when it comes to business, you see the light at the end of the tunnel and how to get there in the most efficient, effective and ethical/honest way.

The main point is that social media marketing today across all industries is like a magic trick where agencies present ideas then open the curtain but 90% of the time it leads to things flopping not because they didn’t have the right drive/intentions, but simply because they didn’t have the knowledge/experience to actually execute on the mission/goals.

In a nutshell, without spilling the beans too much, restaurants in Los Angeles and throughout the world have the ability to showcase their food and special worlds they’ve created, though it has to be done right and with class.