Archives for September 2024

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We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities for venture capitalists, hedge funds and other investors that know how to harness the power of actionable data from social media. But what should you be looking at?

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Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know the SEO space inside and outside out and, because of that, we felt it was only right to share our thoughts on the world today, especially when it comes to those that doubt the power of ranking on top – which many times stems from either not being able to understand the future or having bad direction in the past.

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Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t understand what’s next and/or haven’t devoted the time and energy to learn what’s on the horizon.

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The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and guiding the biggest companies for 20 years we thought it would be helpful to drop a blog on why there are so many social agencies now and the impact they’re creating in the marketing industry.

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We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely clueless, attempting to exude an aura of success, and pulling everything from the book of snake oil tricks to get there. And looking at the social media marketing world, that = failures and companies always searching for something better because things didn’t work out before.

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We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we covered in a previous post and generating buzz/confusion around what exactly it is. Let’s explore more…