Taco Bell Meat Debacle: Brand Reputation Management w/ Facts
As many of you have heard, Taco Bell is in a spicy legal debate over its taco meat filling, and false allegations are spreading throughout the Internet like wild fires. Instead of ignoring the issue or coming up with an outlandish excuse, Taco Bell has taken an offense, fact-infused approach.
AREVA Ad Campaign: Forward-Thinking, Hip, Effective
AREVA, the global nuclear industry leader, has launched a new ad campaign that’s gaining worldwide attention and positioning their company as a hip, informative, new age brand.
Orange County Choppers Foreclosure = Wrong Acronym, Relax
The Internet is buzzing with chatter about Orange County Choppers & a supposed foreclosure. This a prime example of why you can’t trust everything you read on the web.
Apple Earnings Quell Worries About Steve Jobs’ Absence
Today, Apple announced financial results for its first quarter, which ended on December 25, 2010. The company posted quite fruitful (pun intended) revenue amounting to a whopping $26.74 billion, and boasted record net quarterly profit of $6 billion. As one can see, the iPad and iPhone craze is not an illusion, it’s very tangible.
Steve Jobs: Get Well Soon – We All Need You!
Ever since I became a Mac enthusiast (many years ago), my life has been an Apple-infused tech heaven. I have owned pretty much every product they’ve put out, and the Big A continues to impress me on a regular basis. Given my intimate connection with the brand, I was sad to hear that Steve Jobs will be taking another medical leave of absence.
Belfor Restoration Featured on Undercover Boss
Sheldon Yellen, the CEO of BELFOR, the world’s largest disaster restoration company, has gone undercover…Undercover Boss that is.
Verizon Press Conference: iPhone is Officially on the Way
Following up to an article I wrote on January 7th titled Verizon iPhone: When Dreams Become Reality, Verizon held a press conference in New York City today and officially tied the knot…The glorious iPhone will be available to Verizon customers at the beginning of February.
Planters Commercial: Tree-Athalon Shows Healthy Side of Nuts
Ever since Mr. Peanut broke out of his shell and gained a voice, Planters has been working with TBWA to concoct some pretty sweet (and ingenious) commercials. Mr. Peanut is no longer a static image on a can of nuts, he’s been brought to life. From a marketing standpoint, this is one of the smartest things Planters could have done.
Brake Override Technology: The New Focus of Toyota Lawsuits
Plaintiffs involved in lawsuits against Toyota have changed their legal strategy to focus on brake override technology — or lack thereof. This is a major turning point for the automotive manufacturer and may, just may, prove negligence on their part.
Verizon iPhone: When Dreams Become Reality
It’s official! No, I’m not getting married, but — even better — Verizon is partnering with Apple to launch an iPhone on its network. (and the crowd cheers)