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Business News

Earth Hour 2011 Commercial: WWF Hits a Home Run

April 4, 2011 | Aaron Schoenberger

The World Wildlife Fund’s “Earth Hour 2011” commercial not only created awareness around the globe, but did so in a hilarious, tech-savvy way. After Earth Day (March 26, 8:30pm) you’d think the commercial would fizzle away, however this week it obtained the #8 position on Advertising Age’s Viral Video Chart. Excellent work!

Solidarités International "Water Ink" Commercial: Creative, Important

March 22, 2011 | Aaron Schoenberger

“Dirty water is the leading cause of death in this world,” which is a driving force behind Solidarités International. Their new “Water Ink” commercial makes a good point, and does so in the most minimal, unassuming manner. Excellent commercial for an important cause.

Time Warner Cable iPad App: A Marketer’s Perspective

March 16, 2011 | Aaron Schoenberger

Do you have an overwhelming urge to “make any room a TV room?” To stream live television on your iPad wherever you are in the house? If so, you may want to brace yourself for the good news.

Apple iPad 2: An In-Depth Introduction [video]

March 13, 2011 | Aaron Schoenberger

For the past 10 years I’ve been a hardcore Apple fan, and was ecstatic when the first iPad came to fruition. But I didn’t submit to my urges and splurge, instead I’ve lived vicariously through friends and YouTube videos for about a year now. Something’s telling me things are about to change.

Gas-X Commerical: Adding Comedy to Explosive Situations

March 4, 2011 | Aaron Schoenberger

I guess no matter how old I get, I’ll always appreciate a good fart joke. I mean come on, we have to laugh some things off.

Chrysler 200 Super Bowl Commercial w/ Eminem [video]

February 6, 2011 | Aaron Schoenberger

“Imported from Detroit,” the new Chrysler 200 has arrived with an unexpected passenger: good ole’ Eminem. The brand has changed in many ways, and they’re here to show you their past as well as their future.

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