Blekko: A New Search Engine Aimed at Slashing The Web
Spam, shady SEO practices, duplicate content and overwhelming amounts of information, oh my! This is what search engine users deal with on a regular basis — whether they know it or not — and Blekko, the new search engine with Spam-busting superhero powers, is fighting back. Blekko’s co-founder and CEO, Rick Skrenta, stated: “The goal […]
Xbox 360 Kinect Ad Campaign Transforms Video Game Stereotype
Microsoft has released a new ad campaign for the Xbox 360 Kinect that’s aimed at transforming the way we look at gaming consoles and, most importantly, bringing families closer together. Gaming systems such as the Xbox 360 are no longer devices that lock children (and adults) in their homes for days, they’re a window into the digital world. A window that provides entertainment and improves relationships. This, this my friends, is where the new Kinect commercials shine.
HP Slate 500 Tablet PC Becomes Reality & Creates Social Media Buzz
It’s official! HP is stepping up their game and entering the tablet PC market with one fine piece of machinery that’s creating quite a buzz on social websites: The HP Slate 500. Let the showdown begin!
Successful Ad Spot: Starbucks VIA Vanilla Flavored Coffee Commercial
As chefs and die-hard foodies know, we eat with our eyes first, and to take advantage of this Starbucks has released a new advertising campaign for their VIA Ready Brew line of coffee that will make you drool while simultaneously changing your perception of “instant” coffee.
Yellow Pages Changes Company Image: Advertises YP.com
While relaxing and watching TV a few days ago, I noticed a Yellow Pages commercial that really caught my eye. And, it’s a step in the right direction if you ask me.
Halo: Reach Countdown – Xbox 360 Owners Are Drooling
Halo: Reach, the must anticipated first-person shooter video game, will be coming to life tomorrow, September 14th. Dusty Xbox consoles will be brought back to life and friends you never knew existed will be coming over to play video games.
Google Voice: Using Gmail to Place Calls
Google, the creator of all innovative goodness, has announced that Gmail will now be integrated with Google Voice and “starting today you can use Gmail to receive or place Google Voice calls.” If this isn’t exciting news, I don’t know what is.
Advertising Agencies Looking for ‘Closers’ = Big Mistake
Another hot night in Los Angeles with temperatures in the triple digits, and I decided to take it easy and research fellow Los Angeles advertising agencies and see what they’re up to. While doing so, I noticed a very interesting trend that I feel compelled to share.
Woodland Hills Home Remodeling: RWT Design & Construction = Impressive
I’m a true believer in the idea of doing things once and doing them right, and I am here to announce that Romney Tripp, Founder of RWT Design and Construction, has impressed me more than I can possibly explain in this post.
Ad Agency Rankings Rant: Proof is in Pudding Not Revenue
Tonight I have decided to go on a rant about advertising agency rankings and how they are — almost always — calculated based on revenue not actual performance. This is a failure of grandeur proportions, especially since most ad agencies are shifting to interactive marketing mediums (banner ads, social media, SEO, etc.) and one’s ability to perform in the digital arena is all that really matters in this day and age.