Internet Marketing

For 20 years we have guided the biggest companies in the world and delivered solutions to some of the most complex problems for a wide variety of companies ranging from hedge funds to Fortune 500s, and it’s interesting how Calabasas is now a hub that many of us call home. We started in Beverly Hills, though LA has shifted to the valley in recent times and it’s exciting to see the change take place.

We are living in a world where it appears everyone is an internet marketing expert today though what are the true signs of expertise and where do the biggest companies go for help when they have billions of dollars on the line? We’ll dig into that in this blog post.

We are living in a world of devices that are mainly powered by batteries and going back to the old school marketing days it’s interesting to see how both Duracell and Energizer were the backbone/power behind everything and eventually came out on top in the end. Though what makes them special and what battery brand do most people choose now?

As we create more content on our blog it’s interesting to see the types of clients and questions we have coming inbound, including Certified Public Accountants (CPAs) that want to modernize their marketing though just don’t know where to start, and this post covers some of the common issues/questions we’re seeing.

Things inherently change over time and one of the biggest shifts we’ve seen recently is how creative content is fantastic and has its place, though when writing website copy, blogs and other material the fluffy language just isn’t working today for a variety of reasons.

We are living in a world that has now become infused with Artificial Intelligence which is the talk of the town, though a vast majority of people don’t really understand AI and how it works, which has led to either fear and/or a false sense of some magical shiny object at the end of the tunnel that will solve everything.