Internet Marketing

As we create more content on our blog it’s interesting to see the types of clients and questions we have coming inbound, including Certified Public Accountants (CPAs) that want to modernize their marketing though just don’t know where to start, and this post covers some of the common issues/questions we’re seeing.

Things inherently change over time and one of the biggest shifts we’ve seen recently is how creative content is fantastic and has its place, though when writing website copy, blogs and other material the fluffy language just isn’t working today for a variety of reasons.

We are living in a world that has now become infused with Artificial Intelligence which is the talk of the town, though a vast majority of people don’t really understand AI and how it works, which has led to either fear and/or a false sense of some magical shiny object at the end of the tunnel that will solve everything.

Finding the diamond in the rough is a challenge and that ties back to hiring a top digital marketing agency that knows how to get stuff done and isn’t going to waste your time, though how do you find that special team and what are the main things to look for?

Similar to ET trying to phone home in the early days, companies nowadays ranging from funded startups to Fortune 500s come to us for help when facing complex situations and those projects = some of the most fun we’ve had.

Over the years we have guided companies ranging from startups to Fortune 500s and it’s always interesting when companies see internal roadblocks then seek outside help to solve the problems they’re facing. And many times that takes thinking outside of the box and bringing in consultants that operate without blinders and deliver unique perspectives to execute on goals.