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Marketing Rants + Critiques

Using AI for Press Releases: Why It’s a Horrible Approach

March 24, 2024 | The Brainchild Group

We are living in a world that’s driven by hype and what people see today may not drive their behaviors tomorrow, and that’s the world of social media and AI, especially when it comes to public relations and being able to see what’s around the next turn then continually adapt/adjust to stay ahead of the curve.

How Do You Transform a Marketing Department? Our Adventures/Experiences

February 23, 2024 | The Brainchild Group

Aside from everything in the mix now we had to drop this post because it’s interesting how companies come to us for solutions to all sorts of problems, though one of the biggest requests we get is for help on ways to revamp marketing departments/teams to get things on track.

Best Super Bowl Ads/Commercials 2024: Using AI to Track Performance

February 11, 2024 | The Brainchild Group

For over 15 years we’ve guided revolutionary initiatives that changed everyday life for people around the world and looking at the Super Bowl taking place in Las Vegas it’s epic in many ways, especially when it comes to using AI/technology to understand behaviors.

Hidden Valley Ranch Ice Cream by Van Leeuwen: Genius Marketing Play

March 11, 2023 | The Brainchild Group

The internet is buzzing with Van Leeuwen’s new collab that fuses their popular ice cream with classic Hidden Valley Ranch flavors we commonly associate with salads, though the times are changing and genius marketing strategies are at play.

Paying for Social Media Influencers: What are You Doing?

October 6, 2022 | The Brainchild Group

Years ago we had a series of content that provided critiques on advertising/marketing campaigns ranging from TV commercials to social media marketing and this post is bringing that back to life. 

Finding the Best Consultant: Look for Leaders Not ‘Yes’ People

September 18, 2022 | The Brainchild Group

After guiding companies ranging from startups to Fortune 500s over the past 15 years we’ve learned a lot, and this post touches on the critical things to look for when hiring an outside consultant whether it’s for social media marketing, building a raised bed garden or launching your company to the moon.

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