Marketing Rants + Critiques

We are living in a world that’s driven by hype and what people see today may not drive their behaviors tomorrow, and that’s the world of social media and AI, especially when it comes to public relations and being able to see what’s around the next turn then continually adapt/adjust to stay ahead of the curve.

Aside from everything in the mix now we had to drop this post because it’s interesting how companies come to us for solutions to all sorts of problems, though one of the biggest requests we get is for help on ways to revamp marketing departments/teams to get things on track.

For over 15 years we’ve guided revolutionary initiatives that changed everyday life for people around the world and looking at the Super Bowl taking place in Las Vegas it’s epic in many ways, especially when it comes to using AI/technology to understand behaviors.

The internet is buzzing with Van Leeuwen’s new collab that fuses their popular ice cream with classic Hidden Valley Ranch flavors we commonly associate with salads, though the times are changing and genius marketing strategies are at play.

Years ago we had a series of content that provided critiques on advertising/marketing campaigns ranging from TV commercials to social media marketing and this post is bringing that back to life. 

After guiding companies ranging from startups to Fortune 500s over the past 15 years we’ve learned a lot, and this post touches on the critical things to look for when hiring an outside consultant whether it’s for social media marketing, building a raised bed garden or launching your company to the moon.