Marketing Rants + Critiques

The internet is buzzing with Van Leeuwen’s new collab that fuses their popular ice cream with classic Hidden Valley Ranch flavors we commonly associate with salads, though the times are changing and genius marketing strategies are at play.

Years ago we had a series of content that provided critiques on advertising/marketing campaigns ranging from TV commercials to social media marketing and this post is bringing that back to life. 

After guiding companies ranging from startups to Fortune 500s over the past 15 years we’ve learned a lot, and this post touches on the critical things to look for when hiring an outside consultant whether it’s for social media marketing, building a raised bed garden or launching your company to the moon.

When I launched The Brainchild Group back in 2007 I was already in the marketing game for years, but mainly operating behind the scenes, and after we started guiding large companies and getting publicity I was unexpectedly pushed into the limelight which was uncomfortable at first but also taught me lessons.

The masters of transforming something as boring as insurance into something great are at it again with another hitter: Imagine buying a home then realizing it’s in the path of aggressive, angry birds. No bueno.

Dubai is a magical place that has evolved rapidly over the years and turned into one of the world’s top tourist destinations, business/trade hubs, and a place for all things luxury. Plus, engineering feats like creating the tallest building in the world, the Burj Khalifa, are also pretty cool if you ask me.