Geico Commercial: Do You Live Under a Rock?

Geico’s most recent commercial features a caveman-ish dude crawling from under a rock to see the light of day. When he emerges, a glorious billboard stating that “15 minutes could save you 15%” is staring him down. The amazes news inspires him to have Rick check it out, at which point a rock in the foreground begins to move. Such an ingenious yet simple commercial.

Marketing a Big City Business With a Small Town Feel

At times living in a big, bustling city can take the personal feel out of life, especially when it comes to businesses communicating with potential customers, and I’m sick and tired of seeing companies “reach out” to customers when in fact they’re simply trying to hook them and reel them in. In this day and age, such a bait to catch approach is doomed for epic failure.

Jones Soda: A New Age, Hip, Ingenious Beverage Company

I’m a super critical son of a gun, as many of you know, and when I approve of a company it really means a lot. I’m typically the one burning marketing campaigns like a problematic child at a campfire but, in all reality, I can’t find anything wrong with Jones Soda. Mucho kudos to all of you soda scientists out there.

Geico Little Piggy Commercial: It Will ‘Wee’ Your Socks Off

Not to my surprise, Geico rolled out another commercial 2-3 weeks ago, which is creating quite a buzz in the social world and inspired me to yell Wee! out the window. The spot, appropriately named “Piggy,” puts a funny twist on an old nursery rhyme.

Old Spice Body Wash: A Wonderfully Smelly Success

I’m chiming back in to say that, just as I predicted over a month ago, Old Spice body wash sales have skyrocketed. The company has managed to gain an edge over the bubbly competition and suds show no sign of letting up. Game on!

SEO Rant: News Companies Failing Due to SEO Mishaps

While researching topics online over the years, I have found that a vast majority of news websites are clearly lacking in the SEO department (if one even exists). I’m talking about large media companies that bring in billions of dollars per year and employ 10,000+ employees, but they’re simply dropping the ball. Out of 10,000+ employees, is there not one SEO professional?