Smirnoff Advertising Campaign – ‘The People’s Challenge’ in Las Vegas
Smirnoff has launched a new advertising campaign to promote an upcoming event in Las Vegas — “The People’s Challenge” — which will put Smirnoff up against the world’s leading vodka manufacturers.
Old Spice Marketing: New Slogan Modernizes Elderly Brand Stereotype
Old Spice, a popular brand of male grooming products with an elderly stereotype, has decided to fight back and re-enter the world of male hygiene products by releasing an awesome new (and quite true) slogan that targets a younger demographic.
New Orleans Ad Campaign: Anti-British Sentiment = Epic Failure
A $5 million PR and advertising campaign for New Orleans intended to let tourists know that the city is still a hot vacation destination has failed miserably causing the campaign to be pulled and ultimately reworked.
SEO Rant: Why Do ‘SEO Professionals’ Invest in PPC?
Tonight I have decided to rant about a topic that has been irking me for months: Why are ‘SEO companies’ investing in Pay-Per-Click (PPC) programs to gain exposure in search engines?
Korean Air + Tourism Australia Launch Advertising Campaign Down Under
Korean Air has teamed up with Tourism Australia for an innovative, refreshing, nature-infused advertising campaign intended to coin Australia as the premier travel destination for younger Koreans.
Social Media Rant: Separating Newbies From the Pros
Social Media marketing is a very tricky business, and often times I see beginner companies/individuals claim to be ‘professionals’ but in fact they’re relatively new to the game. Being new isn’t bad, but when incorrect information is suggested to clients and this information ultimately affects the livelihood of the client’s business, that’s when I have an issue. It bugs me like a thorn in the behind (not that I’ve had one, I just like the saying).
Apple’s Smart Marketing Move – Verizon iPhone on the Way!
In a smart marketing move that will greatly increase Apple’s customer base and influence in the mobile phone world, a deal was negotiated to give Verizon customers access to the ever so popular iPhone.
I’m White Gold! Got Milk Campaigns Go Retro For Contest
The California Milk Processing Board (CMPB) has released a funky new commercial that’s geared towards raising funds for California high school arts programs, which I find quite funny and really “out there” (in a good way).
Bootylicious Reebok Ads Go Viral – Social Media Marketing
I recently noticed a German Reebok commercial that strayed away from the company’s norm and created quite a viral buzz. Also, given the commercial’s popularity, it reinforces the fact that sex does sell.
UPS Launches Ingenious Ad Campaign To Support NASCAR Sponsorship
UPS, the company we all know for shipping boxes via big ole’ brown trucks, has launched an ingenious advertising campaign that promotes their new NASCAR sponshorship. The campaign includes three new commercials that will air in 2010 that feature an interactive game that will include…