Old Spice, a popular brand of male grooming products with an elderly stereotype, has decided to fight back and re-enter the world of male hygiene products by releasing an awesome new (and quite true) slogan that targets a younger demographic.
Marketing Rants + Critiques
As a marketing professional with 10+ years of experience, there are a few lines that I have never and will never cross. Unfortunately, much to my dismay, one of those lines was crossed in a recent $5 million PR and advertising campaign for New Orleans intended to let tourists know that the city is still a hot vacation destination.
Tonight I have decided to rant about a topic that has been irking me for months: Why are ‘SEO companies’ investing in Pay-Per-Click (PPC) programs to gain exposure in search engines?
Korean Air has teamed up with Tourism Australia for an innovative, refreshing, nature-infused advertising campaign intended to coin Australia as the premier travel destination for younger Koreans. More importantly, the campaign celebrates 20 years of Korean Air’s service to Australia, which is definitely something to write home about.
Social Media marketing is a very tricky business, and often times I see beginner companies/individuals claim to be ‘professionals’ but in fact they’re relatively new to the game. Being new isn’t bad, but when incorrect information is suggested to clients and this information ultimately affects the livelihood of the client’s business, that’s when I have an issue. It bugs me like a thorn in the behind (not that I’ve had one, I just like the saying).
In a smart marketing move that will greatly increase Apple’s customer base and influence in the mobile phone world, a deal was negotiated to give Verizon customers access to the ever so popular iPhone.