I recently noticed a German Reebok commercial that strayed away from the company’s norm and created quite a viral buzz. Also, given the commercial’s popularity, it reinforces the fact that sex does sell.
Marketing Rants + Critiques
UPS, the company we all know for shipping boxes via big ole’ brown trucks, has launched an ingenious advertising campaign that promotes their new NASCAR sponshorship. The campaign includes three new commercials that will air in 2010 that feature an interactive game that will include “$100,000 cash prize and a VIP experience at Richmond International Raceway.” Not bad!
What is the funniest Super Bowl commercial of 2010? By far, and I mean by far, Volkswagen’s “Punch Dub” ad takes the cake. What makes it even better is seeing the story behind the classic game “Punch Buggy” (aka Slug Bug), which is elaborately described by the creator himself — Charlie “Sluggy” Patterson.
Google’s 2010 Super Bowl commercial paints a font-astic picture of life via search queries, and was truly one of my favorites. The ad, coined “Parisian Love,” takes the viewer on a text-based tour of France including terminology, locations, etc. One awesome piece of work.
I just came across a very good commercial that Tabasco (the good ole’ hot sauce) released in late 2009. It caught my attention for a few reasons, though one in particular stands out.
Lately, I have been seeing the American Express ‘Smiley Faces’ commercial all over the place and, to be honest, I truly love it. As I have said many times before, I’m a critical person and catching my attention is very difficult (if possible). But, to my surprise, American Express kicked butt with this commercial.