Search Engine Optimization

We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we covered in a previous post and generating buzz/confusion around what exactly it is. Let’s explore more…

Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always been aligned/fused in many ways, and the most recent updates YouTube is testing are a perfect example.

Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market with no real clarity into what’s actually happening behind the scenes and why, and it’s up to us to figure out what’s changing along the way.

The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using SEO along with a wide variety of other factors that lead to winning in the end, but you have to do things right and implement everything in an eloquent, classy way to come out on top in the end.

The times are changing and it’s exciting to see how Meta and Google are back on the same team sharing data/insights in a variety of ways, including Google search results now fusing Instagram content.

Imagine being talked into taking a trip then cruising down a river on a kayak/raft only to find you have no idea where you’re going or what you’re doing/accomplishing in the end: That’s what many companies feel today after being led down the wrong paths then trying to recover.