Social Media Marketing

Since we launched The Brainchild Group back in 2007 the world of social media marketing has drastically changed, including the costs, and our past blog posts on social media consulting rates have gotten tons of views so we decided to follow-up with our thoughts for 2020. 

In recent years the Los Angeles food scene has been blowing up ranging from Michelin-starred restaurants consistently delivering amazing experiences to birria taco stands and Nashville hot chicken spots serving up epic dishes that have people waiting in line for hours.

Being deeply involved in the social media world for the past 10+ years we’re always monitoring trends, changes to algorithms on social networks and a wide variety of other factors that impact our clients, and as the CBD market continues to boom we’re seeing an influx of CBD companies that are in desperate need of social media guidance. But the big question is: Do you need a social media consultant to help you on the journey?

Over the years we’ve worked on a wide variety of Instagram marketing projects for companies ranging from startups to global food brands and one of the recurring themes we see in the industry is businesses thinking Instagram is all about posting then likes and followers will magically appear, which is a mistake of epic proportions. Let’s dig into why.

Being in the social media marketing game for 10+ years has been a fun journey and along the way I can’t tell you how many times we’ve had conversations with potential clients where their goals are to simply find the best social media marketing company, but in reality “the best” is subjective and often times based on what’s actually the best fit for the goals at hand. Let’s explore.

Having been in the food industry for many years guiding businesses ranging from global food brands to a wide variety of restaurants we’ve learned a lot, and when it comes to using Instagram as a marketing tool there are some basic best practices restaurants should follow.