CEOs of Restaurant Chains Trying Their Own Food: A Viral Trend/Lesson
Similar to the iconic GameStop short squeeze that took the financial industry by storm and further cemented the power of social media in an old school industry, the new trend showing CEOs of top restaurant chains trying their own food went viral but maybe for the wrong reasons though produced positive results in the end. […]
Social Media Marketing for Law Firms: Worth the Investment/Results?
Having been in the social media game since the early days we’re all about using social media to connect with like-minded people and build communities with similar interests, though over the past 10+ years social media has taken a turn. And when it comes to marketing law firms using social media that’s both a big […]
YouTube Analytics/Studio: Understanding Why Views/Engagement Fluctuate
We are always on a mission to explore the future and understand what’s happening in the moment, and in the past couple years The Brainchild Group has been guiding a wide variety of social media creators on various platforms, including YouTube. This post is specifically around YouTube Studio and how the analytics you see fluctuate […]
Treating Organic Social Media Like a Sales Channel: Epic Marketing Failure
We have covered this topic in the past and have to bring it to the surface again because it’s a persistent problem that needs to be addressed. Social media is named that because it’s all about being social which includes conversations between groups of people with similar interests not making posts only focused on you […]
Top Social Media Consultants in 2026: What to Look For
We are living in a world of social media smoke and mirrors and it’s rare to find a company/team that actually understands your business with the expertise to produce results though sometimes the stars align and pies in the sky are achievable with the right guidance. But how do you get there? After guiding companies […]
Social Media Expert Witnesses in 2026: 3 Things to Look For
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve guided, our research indicates this trend will continue in 2026 yet only a handful of true experts remain. One thing we have to point out from the beginning is that […]
Top Los Angeles Social Media Consultants: The Secret Sauce in 2026
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work using an analytical approach, and the top social media consultants will win in 2026 if they both understand where the world is going and can continue to produce tangible results. […]
Social Media Strategy: Discovering Pieces to the Magical Puzzles
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising and we see this trend continuing in the future, though it has to stop based on fixing small things early on. Going back to the roots of any team, especially […]
Miami Restaurant Social Media Marketing: What’s the Secret Recipe?
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for restaurants in South Florida and the surrounding areas along with projections for the future. If this post was aimed at Michelin-starred restaurants and perfecting the dining experience we’d go into […]
Social Media Behavioral Analysis: What Companies Actually Get It?
Over the past 20 years we have analyzed human behaviors on social media to understand everything from why someone is happy with a product and decides to share that with their friends/following to other scenarios where anger, discontent and other factors create something more extreme like a PR nightmare. This post touches more on that. […]