Reflecting on the 12+ years we’ve spent guiding companies on their social media journeys it’s been fun to see the marketing world evolve over time – first large organizations were skeptical about social media and thought it was a fad (convincing them on the value was like pulling teeth) then they warmed up to the future, started to see great ROI, and a multibillion-dollar industry was born.
Social Media Marketing
Over the past couple of years the social media marketing world has seen some big changes ranging from YouTube’s algorithms and policies causing a ruckus to marketing dollars moving more towards influencer marketing campaigns. And with tons of companies throughout the world jumping on the influencer bandwagon, there’s a lot of talk about social media influencer marketing consultants and if they’re actually needed. We’ll touch on that today.
You have probably heard all of the buzz about social media influencer marketing and how marketing budgets are not only shifting even more to digital, but in particular towards influencers. And because of that, companies are scrambling to find social media influencer marketing agencies to guide them, but not all are created equal.
Since Instagram took the social media world by storm I’ve been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to determine the order of content appearing under specific hashtags. Within the past 24-48 hours I’ve noticed a big change in Instagram’s algorithm and I’m pretty sure I know why.
Unless you’re a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that’s over 50 times better than other popular social networks, it’s going to be a key marketing medium for years to come.
If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that’s not the case.