We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities for venture capitalists, hedge funds and other investors that know how to harness the power of actionable data from social media. But what should you be looking at?
Social Media Marketing
The Influx of Social Media Agencies: What’s Happening & Why?
The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and guiding the biggest companies for 20 years we thought it would be helpful to drop a blog on why there are so many social agencies now and the impact they’re creating in the marketing industry.
How to Evaluate/Hire a New Social Media Marketing Agency? Our Experience
We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely clueless, attempting to exude an aura of success, and pulling everything from the book of snake oil tricks to get there. And looking at the social media marketing world, that = failures and companies always searching for something better because things didn’t work out before.
Common Instagram Marketing Challenges/Failures: How to Solve Them
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms, etc.) getting left in the dust because they unfortunately didn’t keep up with the times and therefore don’t understand the world today, especially how AI plays a key role in everything.
Understanding Human Behaviors to Create the Best Social Media Marketing Campaigns
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding some of the biggest companies in the world along with developing tech and performing ongoing research that has changed the game in many ways, and we wanted to highlight the importance of understanding human behaviors on social media in this post.
How to Create Social Media Marketing Magic: Don’t be Anti-Social
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just don’t get it, and ultimately the proof is in the pudding: Analytics. What’s actually working and not working?