Social Media Marketing

We are living in interesting times today especially when it comes to the legal space, and in recent years we’ve both seen and experienced a big influx in the need for social media expert witnesses in criminal cases ranging from gathering information and providing insights during the early stages to testifying at trial. And this is only going to continue.

So it happened again and we experienced another company (consulting client) take the hyperactive approach to social media marketing with the mindset of the more we post the better results we’ll see, which is totally flawed from the beginning and the results are replicable in the future: Failing. However, no problems, only solutions and we’re making changes.

The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all of the other old school tactics are out the door, and it’s interesting to see how banks and other financial institutions have been adopting social media with open arms over the past few years while it was ignored and almost feared before.

The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years for a variety of reasons, though we’re here to put everything to rest once and for all.

With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early days while not adapting to what’s happening now, and unfortunately they get left in the dust along with the companies they’re either working for or providing consulting to.

The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it would be helpful to drop this post with tips on choosing the best social media and PR agencies versus outsiders trying to break into the market.