Social Media Marketing

There are many times where companies are stuck in a predicament where they can’t see the forest for the trees, as the classic saying goes, and they need help painting a picture of what’s actually possible as well as insights into the best opportunities today, tomorrow and in the future.

Growing up in Los Angeles, it has been a wild ride ranging from seeing neighborhoods change over time to more recently the entertainment and tech industries booming — years ago who could have imagined Silicon Beach or the rebirth of podcasts? These are exciting times.

The talk of the town today is influencer marketing and businesses throughout the world are trying to tap into the influencer space, but are confronted with a ton of smoke and mirrors. In particular, who’s truly an influencer and what’s the cost vs reward.

After being in the social media space since the beginning from guiding startups to Fortune 500s along with building social media AI technologies, one question that always comes up is: What are the best social media companies in the world? And this is truly a loaded question, so I thought I’d shed more light on it.

Marketing in the legal industry is both competitive and costly, and when it comes to social media marketing many law firms are trying to jump on the bandwagon with little success overall. This post is going to touch on the challenges social media presents, attempt to manage your expectations, and highlight a few ways firms can win using social media. 

We are living in a world today where everything is driven by social media and because of that it seems as if everyone is a social media expert, but what makes a true “expert” and how do you find one that can effectively guide you in the right direction? We’re going to touch on that in this post.