Social Media and the internet itself has been one of the most influential causes for a drastic change in automotive marketing efforts, which all of us marketers (and auto enthusiasts) have noticed in the past 5-7 years. Instead of sending postcards with offers, dealerships are utilizing Google AdWords. Local, niche performance shops are no longer counting on word-of-mouth, they’re jumping on forums. And, large manufacturers like Ford, Mercedes, BMW, and the other big shots are relying on viral video advertisements and, shockingly, updating and designing custom YouTube pages. This is, by all means, marketing of the future.