The Federal Trade Commission (FTC) has approved final revisions to a guide that will outline the legalities of testimonials/endorsements on blogs and in the social media world in general. The guide, which is the first update to this particular category since 1980, is intended to reign in the wild world of blog marketing and add a sense of transparency to the industry. As blogging has slowly evolved into a part of daily life, blog visitors often find themselves stuck in a cloud of confusion. Are reviews really reviews? Is someone’s opinion REALLY their opinion? Well, the FTC is here to change that.
Social Media Marketing
Blogging has become an integral part of daily life for many individuals/companies throughout the world, and the future is gradually leaning towards a blog-centric universe. WordPress, which is in my opinion the best blogging platform, has been instrumental in the blog world and optimizing current, high-traffic WordPress blogs for SEO (search engine optimization) can be an instant money maker. Proper SEO = more exposure, more traffic and more revenue.
I’ve been a customer in the real estate market for many years, and have noticed that most real estate agents have marketing that simply sucks (I’m sorry to admit it). I’m sick and tired of seeing a dressed up agent in front of a home, with some Kool Aid smile, trying to get me to purchase a property. This marketing is over and done with, especially with the economy in the toilet.
Blogs have been one of the most influential marketing tools in recent advertising history. They’re a phenomenon — they truly are.
Social Media and the internet itself has been one of the most influential causes for a drastic change in automotive marketing efforts, which all of us marketers (and auto enthusiasts) have noticed in the past 5-7 years. Instead of sending postcards with offers, dealerships are utilizing Google AdWords. Local, niche performance shops are no longer counting on word-of-mouth, they’re jumping on forums. And, large manufacturers like Ford, Mercedes, BMW, and the other big shots are relying on viral video advertisements and, shockingly, updating and designing custom YouTube pages. This is, by all means, marketing of the future.