We are living in a social media and Google-centric world that’s heavily focused on location and it’s interesting how content now plays a critical role in success when it comes to SEO and social media marketing for doctors and medical practices as a whole. Let’s explore…

Companies looking to break into the social media marketing space by working with influencers are on the right track and see the vision, however many times the execution is flawed, which gives social media influencer marketing a bad name and brings up questions around how much social media influencers should be paid?

If you landed on this blog post there’s a good chance you’re either based in LA and looking for a local social media consultant or scaling your company and searching for a consultant/firm that’s savvy in the areas you’re expanding to – like Los Angeles. We get it.

Google’s search engine results have always been about delivering the best information and user experiences possible which is how they got to where they are today, and with all of the mystical ideas surrounding search engine optimization (SEO) sometimes it’s best to go back to the roots…

Being influencers ourselves in the social media space for over 15 years and having companies from around the world come to us for guidance, we’ve seen everything you can imagine especially when it comes to businesses seeing the hype around social media influencer marketing, dumping money into paying influencers then being unhappy in the end. But there’s more to the story…

Instagram is truly the golden ticket to marketing food ranging from food brands to restaurants, though it has to be done right and that requires a unique set of skills… Like bringing on a marketing company or consultant that has true experience in the food industry.

Over the past 15 years we’ve guided restaurants and food brands throughout the world and one of the biggest mistakes we see is companies using social media as a sales tool as opposed to truly understanding how social media marketing really works then executing on the big picture.

As foodies ourselves that have guided companies ranging from startups that flourished into successful food brands to restaurant chains, global food manufacturers, etc. we know the space well, and one question that always comes up is: How important is social media marketing for restaurants? Let’s explore.

When it comes to internet marketing ranging from SEO to social media the most important thing is to find a niche and own it: Become a true expert in your field with a track record of success showing you get stuff done.

The great debate lives on as to whether long blog posts add more value vs short posts from an SEO perspective, and after spending 15 years in the game guiding some of the biggest companies in the world and writing thousands of posts we thought it would be helpful to share our thoughts.