This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just don’t get it, and ultimately the proof is in the pudding: Analytics. What’s actually working and not working?

After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we have seen everything you can imagine, and this post is aimed at cutting through the white noise (aka BS).

Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some of the ways hotels can cut through the white noise, avoid wasting money on useless marketing campaigns, and ultimately focus their energy on what works best based on our data/experience.

The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using SEO along with a wide variety of other factors that lead to winning in the end, but you have to do things right and implement everything in an eloquent, classy way to come out on top in the end.

As a social media agency and consulting firm that launched nearly 20 years ago and has guided guided top companies throughout the world in a variety of areas (restaurants, financial, legal, etc.) ever since, we thought it would be helpful to share insights around social media marketing for restaurants in LA now and how things are changing based on what we’re seeing.

For nearly 20 years since the early days of social media marketing we have guided the biggest companies in the world, though today things have become skewed in a variety of ways and we wanted to drop this blog post highlighting what’s working now and also what’s not – like a company that jumps on a trend to hopefully become relevant versus being a trendsetter to truly own the conversations as a leader.

Over the years we have guided a wide variety of companies around the world including top law firms, and nowadays we’re getting more inquiries from the legal space related to marketing solutions as well as ways to utilize social media data to win cases, and this blog post touches on that.

As we create more content on our blog it’s interesting to see the types of clients and questions we have coming inbound, including Certified Public Accountants (CPAs) that want to modernize their marketing though just don’t know where to start, and this post covers some of the common issues/questions we’re seeing.

Things inherently change over time and one of the biggest shifts we’ve seen recently is how creative content is fantastic and has its place, though when writing website copy, blogs and other material the fluffy language just isn’t working today for a variety of reasons.

We are living in a world that has now become infused with Artificial Intelligence which is the talk of the town, though a vast majority of people don’t really understand AI and how it works, which has led to either fear and/or a false sense of some magical shiny object at the end of the tunnel that will solve everything.