Since Instagram took the social media world by storm I’ve been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to determine the order of content appearing under specific hashtags. Within the past 24-48 hours I’ve noticed a big change in Instagram’s algorithm and I’m pretty sure I know why.
Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
Unless you’re a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that’s over 50 times better than other popular social networks, it’s going to be a key marketing medium for years to come.
If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that’s not the case.
In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state’s unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there’s a huge demand for internet marketing consultants in the Los Angeles area.
There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I’ll tell you why.
There comes a time during our wild entrepreneurial adventures when we hit roadblocks and get rejected in one way or another, but you must not view rejection as a negative. Being rejected is what made me successful.
The days of relying on catchy headlines to catapult press releases into PR heaven are unfortunately over, and today it’s important to find a balance between creating a keyword-rich headline and one that’s also compelling.