We are very excited to announce that Aaron Schoenberger, founder of The Brainchild Group, was recently contacted to guide an iconic luxury brand through the wild world of social media marketing. They recognized that as both a customer and experienced marketing professional, he’s the best fit for their business.

As Instagram continues to dominate the social media world and more businesses are seeing the light, it’s important to realize that Instagram marketing isn’t only about sharing photos then crossing your fingers and hoping for the best. It’s more…so much more.

Hiring someone for any position is usually no easy task, especially when bringing on a social media consultant to guide your company through the wild world of social media marketing. But don’t fear, it’s not as difficult as one may think and I’m going to give you a few tips to guide you in the right direction.

Founder of The Brainchild Group, Aaron Schoenberger, was featured in an article recently published on Reputation.com’s blog titled: “Expert Interview with Aaron Schoenberger on How Businesses Can Improve Their Online Marketing.”

After all of these years I’m still amazed by the fact that Geico has the magical power to release one awesome commercial after another. It’s like they (Geico and The Martin Agency) have a never-ending supply of advertising goodness tucked up their sleeves.

With social media being hotter than Pompeii on a bad day and shows like House of Lies (love it!) glorifying consultants, it should be no surprise to hear that people throughout the world are looking to break into the social media consulting world. After all, it’s a pretty cool gig.

I have always been a car fanatic and worked in the automotive aftermarket industry for many years, which has provided me with a ton of knowledge ranging from marketing automotive companies to fully understanding target markets. And I must admit, I’m always amazed how car dealerships fail to utilize the absolute best marketing tool that’s literally at their fingertips: cars themselves.

In another push to break away from its roots and tap into younger markets, Southern Comfort released a funky, karate-infused commercial a few months ago, which is creating quite a buzz in more ways than one.