BLOGS

Topanga Canyon Hike w/ Nikon D90 + Voltaic Generator Solar Bag

This Saturday just happened to be my birthday, and a bunch of friends were asking me where I wanted to go.. I thought about it for a few days and decided I’d love to go hiking, to a cool spot, and simply get out of Los Angeles (proper) for a day. We drove about 15-minutes from my house, up the Pacific Coast Highway, and made a right turn on Topanga Canyon. From that point forward, the directions will have to be a mystery. I could tell you, but I’d have to kill you. =)~

Read More »

I’m In Love With A….. Toilet? Yes, You Heard That Right!

As the title says, I have been intrigued by a toilet. What has become of me? The other day, as I ever-so-graciously tinkled in a Los Angeles restaurant restroom, I noticed the sound of water was absent. At first, in all honesty, I thought I was missing the toilet (yes, I’m a man), but realized the toilet was one of the new waterless urinals, which induced a few ohhh’s and ahhh’s on my part. I’ve always been the type of person to hate flushing the toilet in public after peeing (too much information, I know, sorry) because odd, fanatical calculations would run though my head. For example, if each flush downs 1.6 gallons of water, and 25 people use the toilet in an hour, for 10 hours a day, 400 gallons are wasted per day or 2,800 gallons per week. Waterless urinals truly solve this issue…

Read More »

Green Living | 7 Tips to Purchasing Local Green Products

Living on organic products that are pesticide-free, chemical-free, sustainable and healthy is truly the way to go — but — where to start? Where does one find organic products? Are there local eco-friendly businesses you can support? How about farmers; are there local farmers you can purchase your fruits and veggies from? Well, this post is a guide to finding eco-friendly, local businesses. Purchasing locally will reduce carbon emissions generated by excess transportation and will help preserve the environment…

Read More »

Solar Air Conditioners | Southern California Gas Co. Goes Green

As the title reads, Southern California Gas company has taken a green initiative and is testing solar-powered air conditioners. This, by all means, is a step in the right direction. SoCal Gas Co., We applaud you! According to CNET, “Both products–one from Hawaiian start-up Sopogy and another from HelioDynamics in the U.K.–reflect and concentrate incoming sunlight onto a pipe to heat water. That heated water is used in place of gas or electricity to power an industrial absorption chiller, which creates cold air using a heat exchanger and compressor.” For all of you car fanatics, this is similar to the cooling kits that are available for forced induction systems (superchargers or turbos)..

Read More »

How Can I Market My Restaurant Using The Internet?

With the economy still in the toilet, and many businesses suffering, I’ve found that restaurants have been taking a big hit. With less spending money, people are choosing to cook at home or eat inexpensive food as opposed to eating at nice, casual restaurants. If they do go out to eat, appetizers and dessert are often skipped, which significantly decreases the total bill. Small bills means less profit for restaurants as well as the waiters/waitresses who make their tips on a percentage of the total bill. Simply said, for restaurants to really survive, and survive without stressing, a lot has to be done.

Read More »

Marketing for the Automotive Industry | How Social Media has Transformed the Business

Social Media and the internet itself has been one of the most influential causes for a drastic change in automotive marketing efforts, which all of us marketers (and auto enthusiasts) have noticed in the past 5-7 years. Instead of sending postcards with offers, dealerships are utilizing Google AdWords. Local, niche performance shops are no longer counting on word-of-mouth, they’re jumping on forums. And, large manufacturers like Ford, Mercedes, BMW, and the other big shots are relying on viral video advertisements and, shockingly, updating and designing custom YouTube pages. This is, by all means, marketing of the future.

Read More »

SEO | Optimizing Page Titles Will Save The Day

Sometimes I come across clients with projects/goals that are extremely difficult, and nearly impossible. Other times, there are small but meaningful things that can be done to achieve uber-cool results. This, my friends and fellow marketers, is an article on one of the first and most important steps to search engine optimization. Have you ever searched in Google for a set of keywords and G-Dawg (as I shall coin it) spits out some odd results? For example, you’re looking for a restaurant in Los Angeles but all you see is an address and phone number that’s underlined, then a short imprecise description. Well, this — ::cries:: — is a common mistake over 75% of websites make. The page titles are one of the absolute most important parts of your website when it comes to search engine optimization and marketing. If search engine users have no clue what your website is about, where you’re located, and why they should visit your site, you’re shooting yourself in the foot.

Read More »

Eco-Friendly, Green Marketing — Running a Sustainable Business

Is your company currently marketing in a wasteful, ineffective manner? Do you spend thousands of dollars on print advertisements including postcards, brochures, tri-folds, etc.? Well, the times are changing and you need to step up to the table. Green, eco-friendly marketing takes all forms and is imperative to business growth and preservation of the environment. The world contains 50 million or more businesses and if all transform their mission to be green the environment will greatly thank us. Properly analyzing marketing efforts and distinguishing between what’s working and what’s not working is important to cut down costs and be eco-friendly.

Read More »

Photos | Fireworks + Santa Monica Pier Solar/LED Ferris Wheel

4th of July — good ole’ 4th of July… I always love seeing fireworks, relaxing with friends/family, and eating amazing food. Such a fun holiday. This year I decided to sneak out to Santa Monica Pier, solo, and snap photos of the fireworks in Marina Del Rey and also the cool, new solar-powered Ferris wheel…

Read More »

Photos | La Brea Tar Pits + Page Museum

Ahhhhhhh…. A nice, breezy, colorful day in Los Angeles. As I relaxed at home I thought to myself: what’s the greenest place to visit right now? I needed to get out, get some fresh air, and put work aside for once (you all know how that is). I didn’t want to drive anywhere far, spend excessive money on typical Los Angeles attractions, and wanted to see a hint of nature in the heart of this bustling city. So, I decided to visit the Page Museum at the La Brea Tar Pits, which is next to Los Angeles County Museum of Art (LACMA) on Fairfax and Wilshire.

Read More »

Topanga Canyon Hike w/ Nikon D90 + Voltaic Generator Solar Bag

This Saturday just happened to be my birthday, and a bunch of friends were asking me where I wanted to go.. I thought about it for a few days and decided I’d love to go hiking, to a cool spot, and simply get out of Los Angeles (proper) for a day. We drove about 15-minutes from my house, up the Pacific Coast Highway, and made a right turn on Topanga Canyon. From that point forward, the directions will have to be a mystery. I could tell you, but I’d have to kill you. =)~

Read More »

I’m In Love With A….. Toilet? Yes, You Heard That Right!

As the title says, I have been intrigued by a toilet. What has become of me? The other day, as I ever-so-graciously tinkled in a Los Angeles restaurant restroom, I noticed the sound of water was absent. At first, in all honesty, I thought I was missing the toilet (yes, I’m a man), but realized the toilet was one of the new waterless urinals, which induced a few ohhh’s and ahhh’s on my part. I’ve always been the type of person to hate flushing the toilet in public after peeing (too much information, I know, sorry) because odd, fanatical calculations would run though my head. For example, if each flush downs 1.6 gallons of water, and 25 people use the toilet in an hour, for 10 hours a day, 400 gallons are wasted per day or 2,800 gallons per week. Waterless urinals truly solve this issue…

Read More »

Green Living | 7 Tips to Purchasing Local Green Products

Living on organic products that are pesticide-free, chemical-free, sustainable and healthy is truly the way to go — but — where to start? Where does one find organic products? Are there local eco-friendly businesses you can support? How about farmers; are there local farmers you can purchase your fruits and veggies from? Well, this post is a guide to finding eco-friendly, local businesses. Purchasing locally will reduce carbon emissions generated by excess transportation and will help preserve the environment…

Read More »

Solar Air Conditioners | Southern California Gas Co. Goes Green

As the title reads, Southern California Gas company has taken a green initiative and is testing solar-powered air conditioners. This, by all means, is a step in the right direction. SoCal Gas Co., We applaud you! According to CNET, “Both products–one from Hawaiian start-up Sopogy and another from HelioDynamics in the U.K.–reflect and concentrate incoming sunlight onto a pipe to heat water. That heated water is used in place of gas or electricity to power an industrial absorption chiller, which creates cold air using a heat exchanger and compressor.” For all of you car fanatics, this is similar to the cooling kits that are available for forced induction systems (superchargers or turbos)..

Read More »

How Can I Market My Restaurant Using The Internet?

With the economy still in the toilet, and many businesses suffering, I’ve found that restaurants have been taking a big hit. With less spending money, people are choosing to cook at home or eat inexpensive food as opposed to eating at nice, casual restaurants. If they do go out to eat, appetizers and dessert are often skipped, which significantly decreases the total bill. Small bills means less profit for restaurants as well as the waiters/waitresses who make their tips on a percentage of the total bill. Simply said, for restaurants to really survive, and survive without stressing, a lot has to be done.

Read More »

Marketing for the Automotive Industry | How Social Media has Transformed the Business

Social Media and the internet itself has been one of the most influential causes for a drastic change in automotive marketing efforts, which all of us marketers (and auto enthusiasts) have noticed in the past 5-7 years. Instead of sending postcards with offers, dealerships are utilizing Google AdWords. Local, niche performance shops are no longer counting on word-of-mouth, they’re jumping on forums. And, large manufacturers like Ford, Mercedes, BMW, and the other big shots are relying on viral video advertisements and, shockingly, updating and designing custom YouTube pages. This is, by all means, marketing of the future.

Read More »

SEO | Optimizing Page Titles Will Save The Day

Sometimes I come across clients with projects/goals that are extremely difficult, and nearly impossible. Other times, there are small but meaningful things that can be done to achieve uber-cool results. This, my friends and fellow marketers, is an article on one of the first and most important steps to search engine optimization. Have you ever searched in Google for a set of keywords and G-Dawg (as I shall coin it) spits out some odd results? For example, you’re looking for a restaurant in Los Angeles but all you see is an address and phone number that’s underlined, then a short imprecise description. Well, this — ::cries:: — is a common mistake over 75% of websites make. The page titles are one of the absolute most important parts of your website when it comes to search engine optimization and marketing. If search engine users have no clue what your website is about, where you’re located, and why they should visit your site, you’re shooting yourself in the foot.

Read More »

Eco-Friendly, Green Marketing — Running a Sustainable Business

Is your company currently marketing in a wasteful, ineffective manner? Do you spend thousands of dollars on print advertisements including postcards, brochures, tri-folds, etc.? Well, the times are changing and you need to step up to the table. Green, eco-friendly marketing takes all forms and is imperative to business growth and preservation of the environment. The world contains 50 million or more businesses and if all transform their mission to be green the environment will greatly thank us. Properly analyzing marketing efforts and distinguishing between what’s working and what’s not working is important to cut down costs and be eco-friendly.

Read More »

Photos | Fireworks + Santa Monica Pier Solar/LED Ferris Wheel

4th of July — good ole’ 4th of July… I always love seeing fireworks, relaxing with friends/family, and eating amazing food. Such a fun holiday. This year I decided to sneak out to Santa Monica Pier, solo, and snap photos of the fireworks in Marina Del Rey and also the cool, new solar-powered Ferris wheel…

Read More »

Photos | La Brea Tar Pits + Page Museum

Ahhhhhhh…. A nice, breezy, colorful day in Los Angeles. As I relaxed at home I thought to myself: what’s the greenest place to visit right now? I needed to get out, get some fresh air, and put work aside for once (you all know how that is). I didn’t want to drive anywhere far, spend excessive money on typical Los Angeles attractions, and wanted to see a hint of nature in the heart of this bustling city. So, I decided to visit the Page Museum at the La Brea Tar Pits, which is next to Los Angeles County Museum of Art (LACMA) on Fairfax and Wilshire.

Read More »