BLOGS

Taiwan’s Eco-Friendly World Games – A Green Extravaganza

What’s better than a multi-national sporting event in a gorgeous place? A multi-national sporting event in a stadium that’s powered by the sun; that’s what! On July 17, 2009, Taiwan kicked off an 11-day sporting event at the new Main Stadium, which holds a whopping 40,000 people. The games include more than 3,200 athletes from 90 countries. The 31 competitions are made up of artistic and dance sports, martial arts, precision sports, trend sports and strength sports. Some of the sports date back to ancient Greece and Rome, including: boules, fistball, and tug of war. Others, such as martial arts and dragon boat racing, fall back on Asian traditions.

Read More »

Ford’s Entering The Green Market With Their New EcoBoost Technology

Since I was young I have always been a car nut. I remember walking down the street as a young fellow and listening to cars drive by, then I would guess the make and model. After years upon years of fine-tuning, I am able to pick out most cars — a Mustang (deep, mean, gurgling), AMG Mercedes (smooth, clean, deep sound), Porsche (raspy and higher pitched), etc. Though, now that times have progressed, I’m more impressed by a car that passes by and makes little to no sound. And, Ford’s new EcoBoost technology is something my ears and eyes really like!

Read More »

McDonald’s Goes Green | LEED Certified + Electric Vehicle Charging

McDonald’s, one of the companies I considered far from being green (given their food), is actually turning my thoughts around and proving me wrong. Yes — it happens sometimes — I am proven wrong. Not so often, but sometimes. One of the company’s first moves in being green involved opening its first LEED-certified restaurant in Chicago, which was a big feat. This location is to serve as a “learning lab” to help better McDonald’s locations across the world by testing various green products for functionality before implementing them on a large scale. Smart move.

Read More »

Toyota’s Solar-Powered Flower Workstations

Toyota has created a garden of 18-foot-high plastic flowers in Manhattan’s Flatiron Plaza to celebrate the launch of the third-generation Prius. The flowers act as a technology and communications hub for each passerby — such a cool concept. The surreal, almost Disney-like flowers sport solar panels behind their pedals and at the base of the stems…

Read More »

United States – #1 in Wind Power Technology

With fossil fuels quickly diminishing, and our reliance on foreign fuels, not-so-ideal nuclear plants, and a host of other environmentally unfriendly sources, something has to be done to fix the problem. And, I’m happy to say, the United States is truly stepping up to the plate. According to a report released by the U.S. Department of Energy, in 2008 the U.S. was home to the largest spike in wind power development throughout the globe, with wind capacity increasing a whopping 60%.

Read More »

Kenneth Hahn Park | Photos From my Journey in Los Angeles

Another nice day here in Los Angeles and I decided to take a hike at Kenneth Hahn State Park. And, I’m sooooo happy I did! When I was a kid, I’m talking about 7-10 years old, I used to always visit Kenneth Hahn with the YMCA. It’s tucked away in the hills in Baldwin Park and offers all sorts of cool, green features including miles of hiking trails, 2 lakes that are home to many types of birds, a Japanese garden and much more!

Read More »

Why is Internet Marketing Better Than Print Advertisements?

For all of you marketing managers or business owners out there, the time has come to do your part in helping to preserve the environment and an excellent first step is utilizing the internet. As opposed to costly and environmentally unfriendly print advertisements, internet promotion involves no printing, inks, manual distribution (increases carbon emissions due to driving), shipping, etc. Best of all, internet marketing is timeless and lasts far beyond any print ad or television commercial.

Read More »

Bentley GTC Speed | The New Green Supercar

When you think of Bentley automobiles, how often do you think of them as a green, sustainable manufacturer? The answer from 99% of you visitors is probably: “what the heck?” Well, the times are changing and Bentley, one of the most prestigious auto manufacturers in the world, is doing its part to help preserve the environment. The new line of Bentley Continentals are 85% recyclable, for a recovery rate of 95%.

Read More »

Viral Marketing | The Chevy Volt 230 Commercials

Many of you, like myself, have been constantly seeing commercials with a green background and the numbers 230 appear on the screen, then 8-11. The zero is an odd little power outlet face that turns from an “oh-no!” expression to a smiley face. Interesting, very interesting. After doing a little research, I read the advertisements are for the new Chevy Volt (General Motors) electric car coined the “Volt.” A very appropriate name if you ask me.

Read More »

Aaron Schoenberger + The Brainchild Group | What We’re All About

Now, to finally touch on myself, my interest in marketing was initially sparked over 10 years ago when PPC [pay per click] and other forms of online advertising were really starting to take hold. I owned an advertising network/website that generated hundreds, thousands, then tens of thousands of clicks monthly. The success of this venture confirmed some of my ideas and strategies, but also made me recognize how little I actually knew. From that point forward I’ve been on a progressive train of self-betterment.

Read More »

Taiwan’s Eco-Friendly World Games – A Green Extravaganza

What’s better than a multi-national sporting event in a gorgeous place? A multi-national sporting event in a stadium that’s powered by the sun; that’s what! On July 17, 2009, Taiwan kicked off an 11-day sporting event at the new Main Stadium, which holds a whopping 40,000 people. The games include more than 3,200 athletes from 90 countries. The 31 competitions are made up of artistic and dance sports, martial arts, precision sports, trend sports and strength sports. Some of the sports date back to ancient Greece and Rome, including: boules, fistball, and tug of war. Others, such as martial arts and dragon boat racing, fall back on Asian traditions.

Read More »

Ford’s Entering The Green Market With Their New EcoBoost Technology

Since I was young I have always been a car nut. I remember walking down the street as a young fellow and listening to cars drive by, then I would guess the make and model. After years upon years of fine-tuning, I am able to pick out most cars — a Mustang (deep, mean, gurgling), AMG Mercedes (smooth, clean, deep sound), Porsche (raspy and higher pitched), etc. Though, now that times have progressed, I’m more impressed by a car that passes by and makes little to no sound. And, Ford’s new EcoBoost technology is something my ears and eyes really like!

Read More »

McDonald’s Goes Green | LEED Certified + Electric Vehicle Charging

McDonald’s, one of the companies I considered far from being green (given their food), is actually turning my thoughts around and proving me wrong. Yes — it happens sometimes — I am proven wrong. Not so often, but sometimes. One of the company’s first moves in being green involved opening its first LEED-certified restaurant in Chicago, which was a big feat. This location is to serve as a “learning lab” to help better McDonald’s locations across the world by testing various green products for functionality before implementing them on a large scale. Smart move.

Read More »

Toyota’s Solar-Powered Flower Workstations

Toyota has created a garden of 18-foot-high plastic flowers in Manhattan’s Flatiron Plaza to celebrate the launch of the third-generation Prius. The flowers act as a technology and communications hub for each passerby — such a cool concept. The surreal, almost Disney-like flowers sport solar panels behind their pedals and at the base of the stems…

Read More »

United States – #1 in Wind Power Technology

With fossil fuels quickly diminishing, and our reliance on foreign fuels, not-so-ideal nuclear plants, and a host of other environmentally unfriendly sources, something has to be done to fix the problem. And, I’m happy to say, the United States is truly stepping up to the plate. According to a report released by the U.S. Department of Energy, in 2008 the U.S. was home to the largest spike in wind power development throughout the globe, with wind capacity increasing a whopping 60%.

Read More »

Kenneth Hahn Park | Photos From my Journey in Los Angeles

Another nice day here in Los Angeles and I decided to take a hike at Kenneth Hahn State Park. And, I’m sooooo happy I did! When I was a kid, I’m talking about 7-10 years old, I used to always visit Kenneth Hahn with the YMCA. It’s tucked away in the hills in Baldwin Park and offers all sorts of cool, green features including miles of hiking trails, 2 lakes that are home to many types of birds, a Japanese garden and much more!

Read More »

Why is Internet Marketing Better Than Print Advertisements?

For all of you marketing managers or business owners out there, the time has come to do your part in helping to preserve the environment and an excellent first step is utilizing the internet. As opposed to costly and environmentally unfriendly print advertisements, internet promotion involves no printing, inks, manual distribution (increases carbon emissions due to driving), shipping, etc. Best of all, internet marketing is timeless and lasts far beyond any print ad or television commercial.

Read More »

Bentley GTC Speed | The New Green Supercar

When you think of Bentley automobiles, how often do you think of them as a green, sustainable manufacturer? The answer from 99% of you visitors is probably: “what the heck?” Well, the times are changing and Bentley, one of the most prestigious auto manufacturers in the world, is doing its part to help preserve the environment. The new line of Bentley Continentals are 85% recyclable, for a recovery rate of 95%.

Read More »

Viral Marketing | The Chevy Volt 230 Commercials

Many of you, like myself, have been constantly seeing commercials with a green background and the numbers 230 appear on the screen, then 8-11. The zero is an odd little power outlet face that turns from an “oh-no!” expression to a smiley face. Interesting, very interesting. After doing a little research, I read the advertisements are for the new Chevy Volt (General Motors) electric car coined the “Volt.” A very appropriate name if you ask me.

Read More »

Aaron Schoenberger + The Brainchild Group | What We’re All About

Now, to finally touch on myself, my interest in marketing was initially sparked over 10 years ago when PPC [pay per click] and other forms of online advertising were really starting to take hold. I owned an advertising network/website that generated hundreds, thousands, then tens of thousands of clicks monthly. The success of this venture confirmed some of my ideas and strategies, but also made me recognize how little I actually knew. From that point forward I’ve been on a progressive train of self-betterment.

Read More »