We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting a new podcast or trying to scale/maximize an existing one a seasoned marketing consultant that’s savvy in social media, SEO, PR and podcasts in general can change the game.
Over the past 5 years we’ve seen a big influx in not only podcasts being launched, but also a need for help from a marketing perspective on how to scale them, which becomes tough as the competition is increasingly fierce, especially in popular areas/topics. However, no problems only solutions!
The first thing we have to mention is that not all internet marketing consulting firms are created equal and that applies to agencies offering social media consulting, SEO consulting, etc. You can be the Superman of marketing restaurants or fashion products though when it comes to the podcast world will you be able to execute?
Secondly, looking at the costs associated with hiring an experienced internet marketing consultant for podcasts this ties back to everything in life: You get what you pay for. Yes, someone may have potentially magical ideas for $30 per hour though that’s a pie in the sky whereas a firm at a high level will charge $300+/hr because their value is worth its weight in gold — and it comes down to you as a company and priorities (budgets, goals, etc.).
Lastly, put on your tinfoil hat and be hyper-aware of marketing goofballs trying to capitalize on trends. When interviewing potential marketing agencies to grow a podcast or any other company, ask for experience and results from the past that will help you better understand the future.