The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising and we see this trend continuing in the future, though it has to stop based on fixing small things early on.
Going back to the roots of any team, especially a team that needs to be social and interact with customers around the world, there has to be a plan in place from the beginning. Yes, it can be changed/iterated over time based on new insights/trends, though you gotta put a flag in the sand to start somewhere.
In particular, before things spiral out of control and companies find themselves in desperate need of a social media or PR consultant to put out fires it should never come to that, and exactly why having a strategy in place is critical.
The biggest question we often ask global companies with a lot at stake: Would you rather spend the time/money now to create the best strategy or potentially suffer the consequences later when you’re not making money but actually losing money and stressing about damage control?
In a pickle and need some help? We got you covered.