We are always on a mission to explore the future and understand what’s happening in the moment, and in the past couple years The Brainchild Group has been guiding a wide variety of social media creators on various platforms, including YouTube. This post is specifically around YouTube Studio and how the analytics you see fluctuate over time.
Digging in a little deeper, these are some of the common questions we’re asked by clients and also see trending:
Why Do YouTube Analytics Show Higher Views/Engagement Then Drop?
Without going too much into the weeds, this is mainly an internal process YouTube runs to first use a dragnet approach and capture all engagement then start to filter out what’s real and not. A great way to catch people trying to play with the algorithms and also get a feel for true engagement then eliminate what they feel is fake.
Does YouTube Studio Take Away View and Like Counts?
Based on our research the simple answer is yes: After posting videos YouTube Studio analytics may show higher views and like counts then drop shortly thereafter and stabilize to provide real results after 2-3 days. Keep in mind this depends on a wide range of factors, including faking the funk (bots), which never works out in the end.
Why is YouTube Decreasing My Likes/Views?
Like a sunday gravy at an italian grandma’s house (the Nonna you love), let it simmer and work its magic then you’ll see the real results in the end whether that takes one day, a week or more. Being too focused on what’s happening now is the exact opposite of what we mentioned above, and if you’re doing things right you have nothing to worry about.
In a YouTube pickle and need some help? Let’s find solutions.