We are living in a world where podcasts are truly dominating ranging from people stuck in traffic listening to Joe Rogan to all sorts of other adventures out there with new podcasts/episodes launching daily across all niches, though how do you effectively create then promote a podcast to the point where it’s successful and actually seen? And where do you start?
Going back in time when podcasts were failing and almost deprecated things seemed hopeless, though the world changed in recent times with podcasts leading the charge across all fronts and revenue streams (selling tickets for comedy shows, merch, influencing big swings in the financial space, etc.). It’s all about ecosystems and what you choose to tap into then absorb.
At the same time, from a marketing perspective and promoting podcasts from all walks of life, how do you identify those specific triggers that make people tune in, become interested, then convert from watching a short clip to actually spending 2-3 hours watching a full podcast episode? That’s the secret sauce.
This ultimately ties into marketing strategies to promote podcasts, gain visibility, attract targeted viewers/advertisers and educate the masses. Below are a few thoughts we have on this:
Social Media Marketing for Podcasts
To break things down simply, if you want to be successful marketing a podcast on social media you have to actually be social and take the mindset of you building something then “they” will come and toss it out the window. Create cool, valuable content and share it via social media while building relationships over time and people will come while at the same time it builds authority and puts bait in the water for things to naturally/magically appear out of nowhere when you least expect it.
Search Engine Optimization for Podcasts
Going back to what we mentioned above, especially related to putting your best foot forward to gain traction on social media, the same applies to SEO for podcasts (and YouTube videos in general, etc.). You can spend tens of thousands of dollars to produce a video/podcast, post it and all of the sudden it flops – but why? Many times optimizing the title, description and other key factors can help save you from that.
Podcast Public Relations
After guiding the biggest companies through both positive and negative public relations challenges over the past 20 years we have a unique perspective on PR for the podcast space, and it comes from analyzing thousands of podcasts that either make the hosts/guests look like Tom Cruise in Top Gun or on the flip side something from The Goonies. And everything you/others say publicly on a podcast will live on forever.
Need a firm experienced in this space to watch your back? We’re here to help.