The world is an interesting place today and many times people gravitate towards some of the goofiest things whether driven by social media or the entertainment industry as a whole. And with Calabasas continuing to buzz on a regular basis including new reality shows launching, the area we live in is clearly a hotspot for trends that spread throughout the globe.
On the other hand, as with most ripe opportunities, you have all of the outsiders buzzing like flies trying to capitalize on something they don’t really understand, want to be a part of, but are unfortunately hundreds if not thousands of miles away and simply do not understand the local dynamic.
This post is another quick thought along with many others we’ve covered over the past 20 years related to marketing agencies/consultants that many times operate in silos whether that means locally (XYZ locations), in specific verticals (financial, food, legal, etc.) and how not all are created equal regardless of how great the pitch is.
For example, a marketing consultant based in NYC that’s used to guiding financial institutions is now tasked with creating a marketing strategy for a new restaurant in Calabasas, CA – how do you think that’s going to work out?
Additionally, it’s always best to sit down, break bread and discuss things in person versus where the world has gone today with everything being virtual. The point is: If you’re based in Calabasas or anywhere else in the world wouldn’t you rather have someone nearby that you can meet with?
When it comes to playing your cards right as the old saying goes, it’s really about finding the best solution that will solve your problems. And many times that might be next door.