The Guide to Using Blogs for Restaurant Marketing
Blogs have been one of the most influential marketing tools in recent advertising history. They’re a phenomenon — they truly are. Most businesses, especially restaurants, have a difficult time directly connecting with customers, and all patrons know is what they see in the dining room. This is their perception of a restaurant. I myself, as a true gastronome, want more. Much more. Luckily, blogs feed me with just that. When looking for a nice place to have dinner, I always jump online and browse reviews. More importantly, I look for for photos (and possibly even videos) of prepared food. I want to see what I’m eating before I eat it. There’s just something about seeing amazing food that adds a “wow” factor to restaurants and often draws me to them. Blogs are the best and most effective way to offer diners a glimpse at what a restaurant is all about…
Cost-Effective Ways to Market Your Small Business Using the Internet
For all of you small business owners out there, the times are tough and you need to do everything you can to save a dime and increase profits. Now is the time to re-think your marketing efforts and make a real change. I’m not talking about jumping out of bed and being semi-inspired to work on marketing because you read this article, or had a tasty glass of fresh squeezed orange juice then had a marketing epiphany. You need to be truly inspired. This is not a walk in the park. One of the most effective and most cost-efficient forms of promotion is, by all means, internet marketing. The internet is not only a portal to contact your customers, but also a genie in a bottle that will help you fully understand your customer’s wants and needs. Google analytics and other website/keyword tracking tools provide webmasters with invaluable information on what pages are viewed by visitors, how long they’re on a site, how they found the site, and much much more.