Real Estate Marketing with Video Content | What Brokers SHOULD Be Doing
I’ve been a customer in the real estate market for many years, and have noticed that most real estate agents have marketing that simply sucks (I’m sorry to admit it). I’m sick and tired of seeing a dressed up agent in front of a home, with some Kool Aid smile, trying to get me to purchase a property. This marketing is over and done with, especially with the economy in the toilet. This leads me to the topic of this article: Marketing with Video Content. When looking for properties, I have always found that media-heavy listings attract my attention. I want to see photos, videos, floor plans, and anything else possible. This is what attracts me and makes me schedule a showing — nothing else. I don’t care if the agent has perfect teeth, a nice suit, can juggle 5 watermelons with their pinky finger, etc. This just doesn’t matter to me or my bank account.