Food and restaurant marketing has always been a very difficult industry, one that’s heavily reliant on word-of-mouth and local patrons. Though, in recent years, social media has transformed marketing for the restaurant industry and shows no signs of letting up.
Social Media, a marketing medium based on human desire for interaction, democratizes content and information ultimately creating an online clubhouse or forum. The best and most interesting content is recognized by users and in return receives a comment, rating, or recognition of some sort. This promotes interesting, productive, quality content.
The social media realm includes a wide variety of forms including: blogs, social networking, social bookmarking, photo and video sharing, reviews/comments, and much more. Strategically utilizing each form is imperative to producing a coherent and functional online marketing campaign.
For food marketing, social media is now one of the key players in the marketing mix. If a picture says a thousands words, imagine what a 30-second video or interactive website says. Also, more importantly, why spend thousands of dollars on a print ad campaign when less can be spent on a more effective social media campaign that will produce a higher ROI. It just makes no sense. Social media — I love you.
All of you restaurants and food companies across the globe, jump on the bandwagon and utilize social media to market your venue/products. It’s vital.
The Brainchild Group is a Los Angeles advertising agency that specializes in innovative, catchy social media campaigns for restaurants and food products. We have many years of experience in the food industry and are true gastronomes at heart.
Specializing in: search engine optimization for restaurants, viral video marketing for restaurants, flash web design for restaurants, ecommerce web design for food products, banner advertisements for food products, internet marketing consultations for restaurants and much more.
Servicing: Los Angeles, Santa Monica, Culver City, Woodland Hills, Sherman Oaks, Studio City, Burbank, Glendale, Hollywood, Echo Park, Silver Lake, Beverly Hills, West LA, San Diego, San Francisco, Seattle, Portland, Houston, Denver, Chicago, Boston, Miami, New York City, Washington DC, Toronto, London, Munich, Frankfurt, Sydney, Hong Kong and other cities across the world.