Macy’s Fashion Director Challenge – Smart Online Marketing

Macy’s has taken the Social Media plunge and launched an interactive Flash game that allows website visitors to use a “new mix and match tool to combine the season’s hottest styles and accessories into an outfit that’s uniquely you! Enter your outfit in our Daily Fashion Challenge and you could win a $500 Macy’s Gift Card.” The tool is built in Adobe’s Flash platform, which allows for all sorts of goodies.