Cost of Social Media Marketing Consultants – Inflated or Not?

Companies throughout the world are warming up to Social Media Marketing (SMM) and trying to find ways to promote their brand(s) via social channels. Some have success while others unfortunately fail. Those who couldn’t make the leap, or companies looking to further their social fame, are forced to seek out social media consultants to get the job done. But the question is: Are the costs of Social Media consultants inflated or realistic?

Ally Bank ‘Interview’ Commercial: Now This is Funny

Ally Bank has made my day with another hilarious commercial that truly takes banking to a whole new level. Funny, sly, fantastic. Kudos guys/gals — mucho kudos! The new commercial titled “interview” shows Mr. Peter being interviewed for a job when the conversation takes an unexpected, quite hilarious turn. The commercial goes as follows:

SEO & Klout: Two Equally Intriguing Algorithms to Study

This article by Aaron Schoenberger of The Brainchild Group highlights the similarities between search engine algorithms and the Klout social score. Additionally, it examines the fact that both marketing mediums, however different they may be, are intertwined.