Marketing in 2010: Full-Service Ad Agencies Now a Negative?
The year is almost over, and as I sit back and reflect on marketing days gone by, there’s one trend in 2010 that sticks out like a sore thumb: Full-service advertising agencies have become somewhat obsolete and boutique, specialized online ad agencies are thriving. Businesses are flocking to Social Media Marketing (SMM) and Search Engine Optimization (SEO) like flies on…. my food, and this has paved the way for a drastic, e-centric shift in the advertising world.