The famous Kia hamsters are back in action!

In the Korean car manufacturer’s newest commercial for the Soul, a futuristic and quite destructive war scene is quelled with the simple addition of hip hamsters, the Party Rock Anthem, and some intense shuffling. I wish all wars would end like that, but unfortunately not.

From a marketer’s perspective, big kudos to Kia for creating such a targeted commercial. The content directly relates to the Soul’s target market, and I am positive this ad will go viral. That = more exposure, a hipper brand image, and more sales.

Aaron Schoenberger
The Brainchild Group