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Progressive Let’s Get Ready to Bundle Commercial
July 2, 2013Aaron SchoenbergerMarketing Rants + Critiques

Ready to bundle your home and auto insurance? If so, Flo has you covered. A new commercial released by Progressive features a slight, but ingenious, variation of Michael Buffer’s catchphrase “Let’s get ready to rumble.” It’s no longer time to rumble, but instead bundle.

I have to admit that I thought Flo would be phased out after a few commercials, but after 50+ she’s still going strong. In fact, it seems as if the more she’s used, the more we build a connection to her and enjoy watching Progressive’s commercials. Smart move on their part.

What are your thoughts on Flo and Progressive’s television commercials? Share below!

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