The Tonino Lamborghini Group has taken the smartphone market to new heights with their new limited edition ‘Antares’ phone, which will be priced at around $4,000. Yes, you heard that right — $4,000.
Their mission is to define a new segment in “Techno-Luxury mobiles aimed at modern, high income men and women that demand the highest quality of phone with both looks and performance being of equal importance,” according to a press release distributed today (11/26/13).
President of the brand, Mr. Tonino Lamborghini, stated: “Today I am excited to announce the launch of a brand new Tonino Lamborghini smartphone. The Antares is in a class by itself, one we refer to as the ‘techno-luxury’ mobile segment. Our new phone marries uncompromising Italian design and premium build quality with the high performance people expect from their most important lifestyle accessory. For 30 years I have been making premium accessories, so today I accept a new challenge: to give my customers a performance smartphone with a stunning design and finish.”
Mr. Gianluca Filippi, CEO of the Tonino Lamborghini Group, added: “Antares is designed to match instantly recognizable Italian flair with great performance and stunning materials. Together these qualities speak to our exclusive design heritage, one that communicates the spirit of the ‘Raging Bull’ that adorns our crest. The phone’s body is sculpted from leather and stainless steel creating a vibrant and attractive finish. The beautiful screen is coated with impregnable Gorilla Glass and the chassis is furnished with exquisite leather that comes in several alluring colour schemes for both men and women.”
When it comes to performance, the phone doesn’t leave its competition in the dust like a Lamborghini Aventador, however the design and limited production is ultimately what you’re paying for. According to CNET UK, “Under the bonnet of the Lambo blower is 2GB of RAM fuelling a quad-core 1.5GHz engine. There’s 32GB of boot space with room for a MicroSD card roof rack. The stereo is a Yamaha amplifier and speakers, with a 13-megapixel, 1080p main snapper, and a 5-megapixel front-facing camera for video chat. The software is Android 4.2 Jelly Bean, with a custom interface for rich people. Hopefully rich people aren’t too fussed about watching movies on their phones, because the screen has a decidedly mediocre 960 x 540 resolution.”
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