The masters of transforming something as boring as insurance into something great are at it again with another hitter: Imagine buying a home then realizing it’s in the path of aggressive, angry birds. No bueno.
Husband: “We love our new home. Lots of windows, great light.”
Wife: “But the birds.”
Then the neighbor peeks over the fence and takes a very Wilson-esque approach (yes, a reference to the great show Home Improvement) and says: “Why are these birds so angry?”
There’s something truly magical about how Geico has continuously created captivating commercials over the years for something so simple while the majority of the pack still struggles with marketing cool, exciting stuff. Says a lot about their internal team and the agencies they work with.