Not everyone can afford a private jet let alone first class or other upgraded seats on airlines and many times that becomes a roadblock when companies ranging from private jet operators to major airlines with first class suites launch marketing campaigns.

This comes down to one question: How do you cut through the white noise, understand behaviors/personalities and actually reach your goals by tapping into the audiences that matter? For example, a social media post getting 100k likes and millions of views featuring a private jet adds no value to your bottom line if that audience doesn’t translate to revenue.

The best marketing strategy for companies that provide private jet services is first aimed at listening and learning to what’s happening now – similar to communicating with air traffic control – then having the insights and resources to respond in the moment.

Was a concert just announced that’s going to demand interest in private jets from attendees located around the world? Is Burning Man around the corner or ET finally phoning home? These are things you need to know.

From SEO to social media marketing and PR our agency has guided a variety of companies over the years and this post highlights some of the marketing trends we’re seeing in the travel industry along with solutions, especially when it comes to people and companies booking private jets.

If you’re reading this and thinking about ways to scale your business let’s connect and brainstorm: info@thebrainchildgroup.com