Search engine optimization for attorneys has forever changed with the introduction of AI and it’s interesting to see how not only marketing strategies shifted, but also the circumstances around cases where the internet (Google search results, social media, etc.) play an increasing role in the outcomes.
This post touches on how AI will impact law firm SEO and the ways blogging can totally change the game. Would you rather be an associate on the sidelines or taking the lead at trial?
That’s where using blog content to answer common questions related to your area of law (business, criminal, IP, etc.) is like a golden ticket. The same applies to how your firm’s website ranks in Google for the keywords you’re targeting, and when you’re not appearing on top as a leader you’ll both miss out on business and PR opportunities along with so much more.
But what if there was a way to show Google that your law firm is knowledgeable and an expert in your field? There is, and that’s by delivering helpful/targeted blog posts aimed at answering questions (adding value) along with hitting on the keywords/phrases ideal clients will likely search for to bump you to the top of Google’s results. That = $.
Today and in the future law firms must focus on their content strategy and if you have questions let’s connect/brainstorm.