Over the past 20+ years the world of search engine optimization has evolved rapidly and today artificial intelligence (AI) plays a critical role in SEO, but is your company prepared for what’s around the next turn? This post sheds more light on the future.

Looking at SEO in the early days where stuffing keywords and generating crappy/spammy backlinks produced faux/temporary results, Google is smarter than that now. The days of gaming the system and flying under the radar are over.

Nowadays with AI (particularly deep learning) running things behind the scenes there’s no way an SEO company can be successful in delivering results without having a deep understanding of AI because that’s how Google works now.

The moral of the story is that the most successful SEO companies now and in the future will be the ones that embrace AI with open arms and use that knowledge to give their clients a competitive advantage. And if you’re not working with an SEO company that’s AI-savvy you’re going to be left in the dust.