Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market with no real clarity into what’s actually happening behind the scenes and why, and it’s up to us to figure out what’s changing along the way.
And taking this principle further, we see hedge funds using SEO and search engine data/analytics to win in a couple of ways among many others:
1) Identifying the best opportunities based on ranking on top of Google search results and across all platforms (YouTube, etc.)
2) Correlating that to near real-time social media conversations centered around the same topics/data/goals
The reality is that SEO for any company in the world today is very competitive, especially when it comes to hedge funds and other financial institutions, and the success will be in not just accessing data but actually making sense of everything then making moves.
Think about it this way: Do you want your finger on the pulse of what’s happening now or to hear about it tomorrow? That’s where we help.