This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just don’t get it, and ultimately the proof is in the pudding: Analytics. What’s actually working and not working?

We’re posting this now and it’s aimed at cutting through the white noise, educating companies and calling out the strategies that make social media agencies money but don’t actually produce returns on the investment you (the client) is making because that’s not their business model. Lots of fluffy stuff with limited returns.

Additionally, as social media has progressed over the years and both negative and positive things are shared along with content in the middle, how does your company navigate those challenges in the most eloquent/thoughtful way that’s representative of your brand/goals/vision?

And these are critical questions centered around where people/companies fail, which we’ve covered in previous posts, while others win, and many times those are the companies that become the most successful in the future.

This is a snapshot of how we’re identifying problems then delivering solutions for the biggest companies in the world and also how startups can learn from our experiences/failures to become even more successful.

The moral of the story: If you think you’re too cool/important/special to follow your customers and true supporters on social media, reply to their comments on your posts, and adopt the mindset that somehow you’re so special that everyone will flock to you will inherently lead to epic failure.

Unfortunately, this is a common problem today and why companies reach out to us for help.