The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms, etc.) getting left in the dust because they unfortunately didn’t keep up with the times and therefore don’t understand the world today, especially how AI plays a key role in everything.
To put things in perspective, imagine being placed in a time capsule 15 years ago then emerging today and trying to figure out social media marketing on Instagram but you’re totally clueless and the content you share gets next to no engagement. Then you start to hide the likes because getting no engagement looks goofy and that spirals to all sorts of other wild/ineffective behaviors.
The point is, nowadays the world is flooded with “social media experts” and others promoting all sorts of services/trends (UGC is a perfect example) and while small companies bite (local restaurants and other businesses) the biggest companies in the world with billions of dollars at stake have no room to mess around, so they always lean towards the best, most qualified consultants/companies across all fronts.
Going back to the topic of this post after providing a little more clarity into the backstory, from what we’ve seen over 15+ years of guiding the biggest companies in the world (Fortune 500s, Global 2000 companies, etc.) along with startups and local businesses, there’s a clear distinction between the high performers and those that simply want to get by. Essentially, are you striving for a Michelin star or just trying to charge for a crappy burrito?
Today, the biggest challenge companies face with their marketing teams along with outside vendors includes figuring out who actually understands where the world is going in the future, which will inherently be AI-driven. And also how familiar is your internal team in that space? That will become a make or break situation very soon and is already happening now.
Looking at Instagram failures in particular, below are some of the things businesses should be aware of and look out for:
Attention to Detail/Strategy
With anything important you do in life you should double if not triple/quadruple check things, and some of the most common issues we see is social media posts with typos and photos/videos that aren’t cropped or edited properly, and that ultimately reflects on your brand and diminishes consumer confidence. If you can’t post a calculated thing on Instagram how will you be able to deliver my order correctly after I provide my credit card info?
Basic Instagram AI Principles
Thinking about psychology and child development as a whole, it’s interesting how experiences lead to knowledge that then progresses based on continuously learning over time, though without listening/learning what progress are you really making? The days of simply posting on Instagram and crossing your fingers for something to go viral are out the window and now you actually have to put in work, including learning about tech today – like how AI drives all of Instagram’s algorithms then how to use that to your advantage.
Instagram’s Multimodal AI Algorithms
It may seem elementary when putting the pieces of the puzzle together on a high level, though Instagram’s multimodal approach to understanding content/users is very similar to Google/YouTube and others, but what’s actually happening behind the scenes? In a nutshell, taking different pieces of the puzzle then putting them together to make sense of everything.
When making a new post/Reel on Instagram are you actually thinking about what’s shown in the content/cover image? What’s the description? What hashtags are used? Imagine these 3 areas fused together to make more educated/informed decisions based on the available data. And the more data the better, which is exactly how Instagram’s multimodal AI algorithms work.
Why is My Instagram Influencer Marketing Not Working?
Everything above leads to common questions we get from new clients coming to us for help, and lately it seems like businesses hiring social media marketing agencies that promise to deliver the world are failing, and after tons of money/time spent along with lost revenue there’s no room for underperforming, so changes have to be made and where we jump on our horses and ride in as the knights in shining armor (not in reality but sounded cool).
Why am I Not Getting Sales on Instagram?
Another question around Instagram marketing relates to your efforts and the money companies spend on the initiative/platform with many operating at a negative now because they’re floating in the clouds wishing for things to take off.
How Can I Improve Sales/ROI on Instagram?
No matter what vertical you’re in (food, financial, legal, etc.) the best way to improve ROI/sales with social media marketing is to actually be social and stop goofing around. The platform is literally called “social media” with the intention of sparking such while a vast majority of companies have become even more anti-social now.
Whether you’re located in LA, NY, Miami or anywhere else in the world, if you’re running into social media challenges and need help let’s link up. Let’s stop the madness.