We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities for venture capitalists, hedge funds and other investors that know how to harness the power of actionable data from social media. But what should you be looking at?

Starting off in the early days of social media guiding big companies throughout the world, we did our thing and had fun then started to think more analytically and strategically about ways to fuse what we’re seeing in the real world combined with visions we have for the future combined with tangible data/insights from the past. Essentially, the classic scientific method we all learned in school where you create a hypothesis then go on fun adventures to either prove or disprove your hypothesis.

Taking things a few steps further, after continuing to show results, we developed AI solutions that power a variety of decisions for VC firms that first looked at the basics then other metrics before ultimately using our data to guide everything, and that ties back to the core of this post: Can VC firms use social media to find investment opportunities? Absolutely! And so much more.

Social Media Marketing for VC Firms: Common Smoke/Mirrors
The reality is that venture capital firms need social media marketing today so they themselves are relevant and on the map for the startups they’re looking to invest in while at the same time being up to speed on what’s happening in the social world to not only decide on what to invest in, but also have the clarity into what’s going to pay off in the end (seeing through the smoke/mirrors).

Side note: The most savvy startup founders will date/research VCs before getting close to jumping in bed with them. Though how can VCs identify those opportunities in the earliest stages?

Understanding Social Media Basics vs Extracting $100M in Value
Expanding on what we mentioned above, the difference between a VC having no clue about social media then investing on a whim usually turns out bad, and that’s why investment firms throughout the world come to us for help: Why gamble on the basics instead of making calculated decisions?

Using Social Media to Find Investment Opportunities for VCs
From guiding VCs to top hedge funds, private equity firms and other financial institutions, one thing we learned over the years is that watching what’s happening in the moment will always lead to opportunities in the future ranging from X happening in the VC space with Y company to so much more. And having the resources/tools that allow you to keep your finger on the pulse is absolutely critical.

Whether you’re a VC investing in a company that needs social media marketing help or you’re searching for insights around whether you should invest in them in the first place, we’ve been around the block many times and here to help. Shoot us a message and let’s connect.