Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know the SEO space inside and outside out and, because of that, we felt it was only right to share our thoughts on the world today, especially when it comes to those that doubt the power of ranking on top – which many times stems from either not being able to understand the future or having bad direction in the past.
Before we go any further, it’s imperative to note that anyone asking questions about SEO being important or relevant today just doesn’t get it from the start, and they’ve either been living under a rock or operating as a space cadet. Though we’ll be your Steve Irwin and give you insights into the wild side (aka reality).
Below are some of the common questions we get/see around SEO today that companies need to take note of:
What is SEO Today?
This is one of the most important and common questions we are asked on a regular basis, and SEO today is no different than it was 20 years ago: Doing research 24/7 to discover algorithm changes while performing experiments to gauge future results with the ultimate goal of boosting ranking and securing those positions. Yet now, SEO has become much more technical with the introduction of AI.
What is Happening With SEO Now?
The days of stuffing keywords and following goofy frameworks where you have to create a blog post that’s 1,000 words with 15% keyword density and all sorts of others magic to supposedly rank well in Google are finally out the window, however that has created a deeper problem: If people believed in that there’s no way they’ll be able to understand SEO + AI today.
Is SEO Dead After AI?
Similar to what we covered above, one of the common questions asked in Google which we also get regularly when talking to clients is if SEO is dead after the introduction of AI yet it’s quite the opposite because the results you are seeing now in Google and other search engines are literally being driven by AI in a multitude of ways, so it’s quite the opposite.
Will SEO Become Obsolete?
In a nutshell, SEO will never become obsolete though the strategies implemented to achieve top rankings will always change based on what’s happening in the moment, and currently AI is the driving force behind algorithm updates Google is rolling out along with everything else going on in the world.
How to Win With SEO Now?
The best way to win with SEO now is to implement a strategy that takes AI into consideration, uses strategic content (blogs, news/podcasts, etc.) to win, and focuses on data/analytics/trends first. Essentially, it’s not what you or your marketing team thinks but instead what the world and your customers/visitors are telling you. Squeeze the most out of that.
Have questions and want to brainstorm? Let’s connect.