Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t understand what’s next and/or haven’t devoted the time and energy to learn what’s on the horizon.

SEO is no longer a function of stuffing keywords, creating shady backlinks and other questionable methods implemented in the early days but instead jiving with what Google’s search engine algorithms want now to always appear on top.

And that is mainly centered around creating high-quality content naturally – no BS ChatGPT or other tools that are detectable – while going back to the core of what Google’s algorithm’s want: Authenticity + Authority.

This ranges from knowing how to answer the right questions, curate content that appears in Google’s AI-generated results, Featured Snippets, local map listings, top organic results and so much more. Though how do you do that?

Many internal marketing teams operate with blinders and that also applies to outside marketing firms providing services like SEO, social media marketing, etc. that go with the flow instead of running their own experiments to look at data then gauge results to therefore determine directions in the future.

When it comes to finding a top SEO consultant, consider everything above along with the below:

First and foremost, who is actually a thought leader that’s recognized by their peers whether it’s in the SEO industry or PR, social media/analytics or other areas and our team continues to lead the pack ranging from innovating what’s next to reverse engineering things from the past. And that ties back to having the experience to see what’s around the next turn, which is what we’re known for.

Secondly, there’s a big difference between SEO consultants and SEO providers/services where there are millions of SEO companies throughout the world that focus on generalized services in different areas (Los Angeles, Miami, NYC) then others that hit on verticals like food, financial, travel, etc. but who really sees the big picture and has the tools to capture that?

Lastly, as technology continues to evolve algorithms related to Google search, social, etc. will always fall into place if not lead the charge, and having the ability to see the light far before the end of the tunnel is what matters most, and where we help.

Have questions and want to brainstorm to discover solutions? Let’s connect.