The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it would be helpful to drop this post with tips on choosing the best social media and PR agencies versus outsiders trying to break into the market.
Imagine being the most successful lawyer in Miami then you decide to branch out to Beverly Hills after visiting once, yet you don’t know the area, people and the dynamics as a whole. That = a recipe for failure.
On the other hand, imagine being a local, knowing things inside and out and therefore using those insights to propel companies looking at breaking into the Beverly Hills market and/or the clientele associated with such. That’s exactly what we’ve guided companies on for nearly 20 years.
And in particular, below are 3 tips for breaking into the Beverly Hills market along with finding the best online marketing agencies:
The Importance of Beverly Hills Locals vs Outsiders
If your ultimate goal is to use social media marketing, PR and other forms of online marketing to reach people in Beverly Hills as your target audience, wouldn’t you want someone or a team with deep roots in the area to guide you on that journey? And that’s exactly what we do.
Existing Relationships/Connections: Getting Stuff Done
Those in the Beverly Hills community know that it’s not so much about what you say you’re going to do but more about what you’ve done in the past along with who you know. A social media agency based in Manhattan may be rockstars but do they understand the dynamics of Beverly Hills? Probably not.
Asking for the Proof in the Pudding: Can You Execute?
Whether you’re looking for a financial advisor, marketing agency or anything else you need to be asking the right questions, including those that show the proof in the pudding. If your Beverly Hills PR agency knows how to write an amazing press release that generates traction, show me examples. What projects did you work on in the past and can you send over a breakdown of the results?
Not all solutions are created equal and if you have questions we’re here to help. Let’s jump on a call to explore.