The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all of the other old school tactics are out the door, and it’s interesting to see how banks and other financial institutions have been adopting social media with open arms over the past few years while it was ignored and almost feared before.

Though the question still remains: How can banks market on social media today? And we’re going to dig into that.

First and foremost, banks need to think outside the box and Geico is a perfect example of a company that took something as boring as insurance yet turned it into some of the best ads/commercials that will go down in history along with building a successful company based on such.

Secondly, especially when it comes to banks, identifying the core objectives in the short-term and long-term is absolutely essential in building social media marketing campaigns that achieve your goals while also doing so in the most classy and effective way. That also ties back to data and understanding who you’re going after and why.

Lastly, whether you’re an executive at a bank or in any other position at a different company, the best way to achieve success on social media is to use the platform for the reasons it was created: To actually be social.

The concept of if we build/post it they will come is out the window, and you gotta find new ways to win.