After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and new companies reaching out for solutions around ways to improve their social media presence/ROI, and is hiring an outside social media professional/consultant really going to push the needle?
The ultimate answer is really based on your particular needs as a company and impossible to predict, however below are some of the common questions we get related to social media consulting that hopefully guide you down the right path:
What are the Benefits of Hiring a Top Social Media Consultant?
If your company is already having internal roadblocks/issues with social media that can benefit from an outside social media marketing consultant, why not bring someone in that delivers a unique perspective while also hiring the best of the best. And this is an area where companies can’t skimp out: You get what you pay for in the end.
What Can a Social Media Consultant Do for My Company?
A seasoned social media consultant that has been around the block many times and truly gets it can be the difference between making or losing millions of dollars on social media marketing efforts, and many times for large companies the $25-$50k cost of bringing in an experienced consultant to analyze everything, audit what’s working and not working then deliver a game plan is worth its weight in gold.
For example, if you have a marketing team that’s costing you $1M+ per year and spinning their wheels on social media, why not get them on track for $50k while also not losing money on social marketing but instead making money to offset the costs and win as a company in the end.
What Do the Best Social Media Consultants Cost?
The costs for social media consultants are all over the board and years ago we posted a few blogs/studies on such, though things are changing nowadays as well as the true expertise. Now everyone seems to be a social media expert along with their neighbor, etc. but that’s not reality, and the proof is in the pudding.
As a simple example, would you rather pay someone $50 per hour for 100 hours ($5,000) over a month/two or $1,500 per hour for 3 hours ($3,500) to solve the same problem immediately and do it much better while saving you $1,500? That’s the magic of working with top people in their respective fields and why the hourly or project rate needs to be put into perspective.
Have questions around getting your social media presence on track and cutting through the white noise? Let’s jump on a call and explore what’s possible.