So it happened again and we experienced another company (consulting client) take the hyperactive approach to social media marketing with the mindset of the more we post the better results we’ll see, which is totally flawed from the beginning and the results are replicable in the future: Failing. However, no problems, only solutions and we’re making changes.

At the same time, we thought it would be helpful to drop this blog post around why this is happening in the first place and how companies can proactively prevent this from occurring in the future. In a nutshell, work with social media agencies/consultants that know their stuff based on experience as opposed to theoretical approaches that haven’t been proven over time and usually don’t work out in the end.

How often should you post on social media?
Social media is a world that was created for people to actually be social though over time it evolved into a sales platform where nowadays you never know what’s reality and what to expect around the next turn. A majority of social media efforts should be spent on actually being social (connecting with other like-minded people) to build true relationships as opposed to sticking to a BS corporate posting schedule and “if we build it they will come” approach that will never produce the results you want in the end.

How many times should you post on social media per week?
This is a great question that can only be answered based on your particular focus/goals along with what’s actually happening now on your social media accounts. In general, we suggest posting on Instagram no more than 2-3 times per week so you don’t flood your followers with content while spending more time proactively engaging others which plays into the algorithms (the you scratch my back I’ll scratch yours mentality). .

What is the science behind social media behaviors?
Over the years this is a question that always comes up and is essentially what drives the success (or failures) of social media marketing campaigns: How do you understand your target audience then effectively tap into them? That ties back to social media behaviors at the core and the projects we have the most fun guiding.

Running into roadblocks and need help? Let’s link up.