Having guided some of the top law firms in the world ranging from boutique attorneys that specialize in very niche areas to Am Law 100 Firms, we have a unique perspective on a variety of the internal and external workings, including the most cutting edge SEO approaches that we’re known for. This post hits on that and more.

First and foremost, it’s important to preface this post by saying that, for the foreseeable future, no AI solution is going to totally replicate the true experience an attorney has and make that field obsolete, though at the same time it does provide additional information that you – as a human/lawyer – can analyze to make the best, most informed decisions. Is it a definitive indicator of XYZ? No.

Additionally, when it comes to the legal space in particular where many times things are confidential (NDAs, mediation to prevent nightmare trials, etc.) unless you’re running ChatGPT or other platforms on your own servers in a closed loop you’re literally feeding confidential information into a system that’s going to learn from that while also improving the solutions for your competition. Again, no bueno.

Blending what people have been behaviorally programmed to do for the past 20+ years (when we don’t know something we Google it) along with the future, Google has always had GenAI up their sleeve along with much more, and their strategic move to retain the same UI/UX everyone is used to while implementing GenAI results in a classy, slick way was magical. And there’s so much more around the corner.

In a nutshell, whether you’re a criminal defense attorney/firm in high crime areas in the U.S. (Detroit, Los Angeles, Memphis, NYC, etc.) or a top Am Law 100 firm representing Fortune 100s companies, the same marketing and SEO principles still hold true.

And the more law firms think outside of the box the more successful/stable they’ll be, especially when it comes to producing revenue while helping clients.