It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary internet marketing solutions that guided the biggest companies in the world compared to what’s happening now, there are both success stories and polar opposites occurring which we have to touch on.
First and foremost, whether you’re based in Beverly Hills or any other area that goofballs prey on because they see dollar signs (Chicago, Miami, NYC and other areas included), you as a company have to read through the BS and identify the best solutions.
For example: This recognized consultant/agency is proposing ABC to achieve XY that may = Z though many times in the end that doesn’t happen. But why? There’s a consistent pattern of people from all walks of life that are put in key roles yet still can’t operate on the highest level, and quite frankly many just don’t get it – whatever “it” may be in the particular scenario.
Additionally, having your finger on the pulse of what “it” was in the past doesn’t necessarily apply to the future, especially with AI and other factors coming into play.
This is only a snapshot of what we’re seeing on the ground level and will be sharing more insights soon. Stay tuned.